It’s frustrating. You are an HR specialist, supervisor, or director responsible for communicating important information to the organization’s employees. There may be changes in benefits, new benefit options, leave policies and request procedures, and much more.
And yet, the analytics you have in place indicate that, even if there are open, the amount of time spent reading these emails is far too short for those recipients to have actually absorbed the content. You also know this because employees appear in your offices making requests that indicate they have not read those emails.
How do you correct this?
The short answer is you have to make your emails less boring, so those already busy employees will pause and take notice. The longer answer is that this may involve changing your email communications to engage and compel your employees to open them.
Here are six strategies for writing effective emails that might work for better communication in the workplace.
6 Critical HR email strategies for effective email communication in the workplace
Communication is the key to building a strong organization. Here are the tips for HRs to write an email for effective communication in the workplace":
1. Those boring and general subject lines must go
Think about the emails you actually open. What motivates you as you go through that long list. Chances are, it is the email subject lines. There is a psychological element to subject lines that cannot be ignored.
They must appeal to emotions. Journalists know this – that’s why their headlines are so compelling. They generate curiosity, fear of missing out on something, a possible surprise (need to know), and more.
Think about your subject line.
How can you make it more compelling? Consider these two examples:
- “New Benefit Options are Now Being Offered” vs.
- “You Have New Health Insurance Options to Check Out”
The second subject line is far more compelling. Health insurance is essential to people. What might those new options be? Your employees will want to know so they don’t miss out on something.
2. One email, one subject
There may be some policy or procedural changes that are all coming simultaneously. The temptation is to craft a long email explaining all of these changes at once.
Each email that is sent must relate to one topic only. The email subject line must address just that single topic, and the body of the email must address only that. This means that your emails will be shorter – something that recipients appreciate. The other big plus is that there is no confusion about the email's subject.
If you ask the recipients to do something, be very clear and precise about what they must do and how to do it.
3. Segment your emails
This suggestion relates to the previous strategy. One of the biggest mistakes was crafting a “holistic” email to all employees, with many sections, each of which applies to only one segment of the employee population.
No one wants to pour through a long email to find those sections that only apply to them, no matter how good you are about dividing it up by subsections. Divide your recipient list and send separate emails that only relate to the specific segment of your employee population.
4. Re-model your tone and style
The message you have to convey may be important. But does it have to be described in stiff and formal language and tone? Chances are it doesn’t. You can loosen up, use more informal language, and still get your point across.
You can even inject some emojis to show your personal feelings or anticipate recipients’ too. If, for example, there is some new form that employees must complete and return to you, show your empathy with an emoji that says, “ugh.” They will appreciate that you understand how they feel.
If the email relates to a social event, you can inject happy emojis. This sets you up as far more human – someone who has feelings and emotions just as they do.
5. Always review for grammar and punctuation
You look lazy if you shoot out emails without checking for spelling, grammar, or punctuation. When you appear lazy, that is exactly the response you will get from many of your recipients.
If you’re lazy, they can be the same in responding. Writing assistant services like Grammarly, Rytr, or Unemployed Professors can be used for professional help. Avoid using slang and shortcuts like “LOL”, “BRB”, "OMG” in emails related to business communications. Always check the recipient line before sending an email.
6. Add visuals
Visuals capture attention. And they are a great way to insert a bit of humor into your emails. Using GIFs and memes with an embedded message can be powerful and engaging. Get a bit creative here – it will be appreciated, and recipients will be far more likely to do what you are asking or absorb the information you provide. ''Don't forget to check that your audience received your emails, and if you have problems with deliverability, use the DMARC report and check that you avoid no DMARC record found errors''.
Emails are opened and read in their entirety if they are engaging and the result of some creativity on the sender's part. But don’t over-communicate via email. You are an HR professional, but you are also a human who should have a good relationship with the employees of your organization.
That relationship can be enhanced by the emails you send – those that provide important information, those that require a response, and those that impart both good and bad news. If you employ these six strategies while writing an email, be it a business email, HR email, or personal email, you’re sure to get more opens and reads.