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Every business, no matter how big or small, intricate, or simple, relies on one crucial element for its success: its employees. They are the lifeblood of your organization, the ones who translate ideas into action and keep the wheels turning. Studies show a clear link between happy employees and organizational success. Fortune magazine's "100 Best Companies to Work For" list provides compelling evidence. Over a seven-year period (1998-2005), the stock prices of these companies enjoyed an impressive 14% annual increase, significantly outperforming the market average. In contrast, companies not featured on the list saw a more modest 6% annual growth in their stock prices. 

Even the most innovative product or service needs a team behind it to develop, market, and deliver it. Without a dedicated workforce, your brilliant ideas are just that - ideas. Your employees are the ones who bring those ideas to life and propel your business forward. 

Here's why your employees are the true backbone of your business 

Your employees are the ones who get things done. They handle day-to-day operations, manage projects, and ensure your products and services are delivered efficiently. 

They are the bridge to your customers: Many employees directly interact with customers, shaping their perception of your brand. Happy, engaged employees provide exceptional customer service, fostering loyalty and driving sales. 

They are a wellspring of innovation: Employees with diverse backgrounds and experiences bring fresh perspectives to the table. When empowered and valued, they can be a source of game-changing ideas and solutions. 

They are your brand ambassadors: Your employees represent your company culture both inside and outside the workplace. A positive and enthusiastic workforce reflects well on your brand, attracting both customers and top talent. 

The never-ending disappearing act: where does your paycheck go? 


We've all heard it: money comes and goes. But sometimes, it feels like it goes a whole lot faster than it comes! This is especially true when you factor in the seemingly endless list of expenses: groceries, rent/mortgage, utilities, health insurance, car payments... the list goes on.  But where exactly does each chunk of your hard-earned salary end up? 

This isn't just a budgeting question – it's a question of understanding your financial reality. Unfortunately, taking a deep breath and a positive attitude will not solve this problem. 

Decision fatigue: Here's the thing: making choices all day long takes a toll. Psychologists call this phenomenon "decision fatigue."  Imagine you've just navigated a morning rush hour, tackled a mountain of emails, and dealt with a demanding client. By the time you reach lunchtime, your brain is fried.  This is when those impulsive decisions creep in – the extra pastry at the coffee shop, the unnecessary shopping spree, or the "must-have" car add-on you can't quite afford.  Even the most rational person can fall victim to decision fatigue, leading to financial choices they might regret later. 

Why are employees drowning in financial stress? 

According to pwc, 60 % of full-time employees are stressed about their finances. This number surpasses even the peak of pandemic-related financial anxieties. Even high earners aren't immune – nearly half (47%) of those making over $100,000 annually still struggle with financial burdens. 

The financial squeeze is tightening for many employees.  49% report difficulty meeting basic monthly expenses, a significant jump from 41% just last year. To make matters worse, the burden of credit card debt is also rising.  Among employees with credit card balances, a staggering 44% struggle to make even the minimum payments on time, up from 37% in the previous year. 

From stress to poor performance  

Financial stress doesn't just impact your mood; it can wreak havoc on your ability to perform at work.  Here's how: 

Concentration and problem-solving: When you're worried about bills, it's hard to focus on complex tasks or think creatively. 

Sleep deprivation: Around 77% of U.S. adults lose sleep due to financial anxieties. Sleep deprivation impairs cognitive function, making it even harder to concentrate and be productive at work. 

Mood and irritability: Financial stress can lead to feelings of frustration and anger, which can strain relationships with colleagues and clients. 

Beyond the paycheck: how employee benefit makes them happier 

A competitive salary is essential to attract and retain top talent. But in today's job market, employees are looking for more than just a paycheck. Comprehensive employee benefit packages are increasingly becoming a deciding factor in job satisfaction and happiness. 

Why employee benefit matter

According to a Society for Human Resource Management study, 60% of employees prioritize employee benefit when deciding to stay with their current employer. This highlights the importance of a strong benefit package in retaining valuable talent. Studies consistently show a strong correlation between employee benefit and overall well-being. Here's how: 

Reduced financial stress: Benefits like health insurance, retirement plans, and paid time off provide a financial safety net, alleviating stress and anxiety about unforeseen medical bills, future security, and taking a break. 

Improved work-life balance: Generous paid leave policies, flexible work arrangements, and childcare assistance empower employees to manage personal responsibilities without sacrificing work performance. This fosters a healthier work-life balance, leading to increased happiness and reduced burnout. 

Feeling valued and appreciated: A robust benefit package demonstrates that an employer cares about their employees' well-being beyond just their labor. This fosters loyalty, engagement, and a sense of belonging, leading to a happier and more motivated workforce. 

Going beyond the traditional package for employee benefit 

While health insurance and paid time off are crucial, forward-thinking companies are offering innovative benefits that cater to the evolving needs of their employees. Here are some examples: 

Wellness programs: Programs promoting physical and mental health can include gym memberships, healthy food options, on-site fitness classes, and mental health resources. 

Student loan repayment assistance: With student loan debt reaching record highs, companies offering assistance with repayment plans can significantly alleviate a major financial burden for younger employees. 

Financial wellness programs: Workshops and resources on budgeting, saving, and debt management empower employees to take control of their finances, reducing stress and promoting financial security. 

Investing in employee benefits isn't just about employee happiness; it's a smart business decision. Happy employees are more productive, engaged, and less likely to leave for another job. They are also more likely to be brand ambassadors, attracting and retaining top talent. 

Most preferred employee benefits and perks 

In today's competitive job market, a competitive salary is no longer enough to attract and retain top talent.  Employees are increasingly seeking a holistic work environment that prioritizes their well-being. This means offering a comprehensive benefits package that goes beyond just health insurance and paid time off.  

Financial security and peace of mind 

Health insurance: Comprehensive health insurance plans remain a top priority for employees. Options for deductibles, copays, and specialist coverage all play a role in employee satisfaction. 

Case study- Indeed employee benefit and perks 

Standing out as a top job board means attracting and keeping great talent. Indeed goes above and beyond with impressive employee perks, including fully covered deductibles on health insurance plans for all full-time staff. No surprise copays or hidden costs here – just comprehensive healthcare coverage. 

Retirement savings plans: Employer-sponsored retirement plans with matching contributions are highly valued. They provide a sense of security for the future and encourage long-term financial planning. 

Paid time off: Generous PTO policies for vacation, sick leave, and personal days allow employees to recharge, manage personal responsibilities, and maintain a healthy work-life balance. 

Financial wellness programs: Workshops and resources on budgeting, saving, and debt management empower employees to take control of their finances, reducing stress and promoting financial security. 

Case study - Meta employee benefit and perks 

Meta, the parent company of Facebook, isn't known for skimping on employee perks. As a leader in the tech world, they've embraced a progressive approach to benefits, offering a comprehensive package that goes beyond just a paycheck.  This focus on well-being reflects the changing landscape of business and sets a high standard for what companies can offer their workforce. 

Meta offers a variety of financial benefits and services to its employees, including a competitive retirement plan, life insurance and survivor support, equity awards, financial coaching and tax education, and legal support through Metlife for you and/or your parents if you need it. 

Student loan repayment assistance: With student loan debt at an all-time high, companies offering assistance can significantly alleviate a major financial burden for younger employees. 

Work-Life balance and flexibility 

Flexible work arrangements: The ability to work remotely, set flexible hours, or have compressed workweeks allows employees to manage their personal lives more effectively. This fosters a healthier work-life balance and reduces stress.  

Case study- Airbnb employee benefit and perks  

While many companies offer competitive benefits packages, Airbnb distinguishes itself with a truly unique perk: the ability to work from anywhere in the world, following regulations. This unparalleled flexibility empowers employees to choose their ideal work environment, fostering a sense of autonomy and potentially boosting productivity. Some of the perks and benefits that Airbnb offers their employees are: 

  • Generous parental and family leave 
  • Comprehensive healthcare plans 
  • Ample paid time off 

Child care assistance: On-site childcare or subsidies for childcare expenses can be a game-changer for working parents. This allows them to focus on their work without worrying about childcare arrangements. 

Physical and mental health support 

Health and wellness programs: Programs that promote physical and mental well-being can include gym memberships, healthy food options, on-site fitness classes, and mental health resources. These initiatives demonstrate a commitment to employee health and can lead to a healthier and happier workforce. 

Case study - Apple employee benefit and perks 

Apple understands that healthcare needs are individual, so they provide multiple flexible medical plans that cover both physical and mental health. Whether you work on-site or remotely, Apple offers a variety of healthcare options to keep you healthy: 

  • Flexible medical plans 
  • Virtual or in-person confidential counseling 
  • On-site doctors and nurses at major Apple campuses (with wellness centers, dietitians, acupuncturists, and fitness centers) 
  • Help with fitness-related expenses (for those working remotely)) 

Employee assistance programs (EAPs): EAPs offer confidential counseling and support services, including mental health counseling, financial counseling, and legal assistance. This readily available support system allows employees to address personal challenges without fear of judgment. 

Investing in wellbeing pays off 

Prioritizing wellbeing through thoughtfully designed employee benefits packages isn't just about employee happiness; it's a smart business decision. Studies show that companies with strong benefits packages experience: 

Increased employee engagement and productivity 

Reduced absenteeism and turnover 

Enhanced employer brand and talent attraction 

Improved overall business performance 

How Xoxoday Empuls boosts well-being with employee benefits package and perks  


In today's competitive job market, keeping employees happy and engaged is crucial. Xoxoday understands this, and our platform offers a powerful solution: a one-stop shop for Employee Perks & Discounts that prioritizes well-being. 

Xoxoday goes beyond a simple one-size-fits-all approach. Our platform empowers employees to choose perks and discounts that resonate with their individual needs and desires. This could include: 

Retail discounts: Imagine snagging deals on everyday essentials or that dream gadget through Xoxoday's network of partnered brands. 

Wellness programs: Discounted gym memberships, fitness trackers, or healthy meal delivery services – Xoxoday can incentivize a healthier lifestyle. 

Work-life balance perks: From entertainment subscriptions to discounts on travel or dining, Xoxoday helps employees unwind and recharge. 


Understanding employee benefits package isn't just about ticking boxes during enrollment. It's about taking charge of your financial well-being and crafting a future that aligns with your priorities. Your benefits are more than just a line item on your paycheck – they're a crucial part of your financial security and overall well-being. 

By taking a proactive approach to understanding your benefits, making informed choices, and utilizing them strategically, you can maximize their impact and achieve your financial goals. 

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Kirti Kautalaya

Kirti Kautalaya LinkedIn