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Having unengaged employees is no new thing. As per the report provided by Gallups, around 85% of employees are unengaged in the office. And those employees are tagged as quiet quitters. How to cope with them, especially during the recession period?
Nowadays, every industry sees employee engagement as one of the biggest challenges. If the problem is solved, employee engagement can bring higher business performance. Companies are trying their best to engage employees and improve their productivity. Customer Loyalty Software can be used to measure and improve employee engagement by companies.
Hence, to solve the error we bring you effective ways to maintain optimal employee engagement even during a recession.
How to maintain employee engagement during the recession?
The recession period has just started, and no one knows when it is going to last! And with the economic downturn, companies are not only facing financial loss but low employee engagement as well.
So, how do you keep your employees motivated when resources are limited and job security is at stake? Well, there are many ways from being transparent and focusing on employee well-being to promoting work-life balance and much more.
Several industries are working on building a more vigorous employee retention program to manage talented executives. Organizations can skillfully lessen the impact of the recession by establishing innovative and effective ways for employee engagement.
The following are a few strategies to hold onto the best employees and reduce the damage during an economic downturn.
1. Transparency in communication & feedback
With the increase in the number of companies opting for the hybrid model, communication has become the leading lifeline. Clear communication with the employees can avoid misunderstandings, professional breakdowns, and dissatisfaction between employees and employers. Additionally, HR executives can easily boost employee morale and avert major mental health issues by having realistic conversations about upcoming changes in the workforce environment.
In many cases, such crucial and tough conversations can be an eye-opener for HR executives and help them create an improving work environment with employee feedback and input. The HR teams can address company priorities, goals, vision, and expectations in stressful times to employees for a consistent workflow.
2. Empowerment in teamwork
Many organizations utilize downtime by empowering team culture for better performance and productivity. Employees usually gain organizational citizenship if they indulge in work rituals, which add meaning to their job and generate a sense of belongingness. Team activities encourage team bonding, enhance communication among colleagues, and motivate healthy competition among employees.
Management can take advantage of such times to create a lucid platform, especially for remote work employees, to interact with everyone. Team members can improve their skills by learning from each other, challenging their creative mindset, and self-monitoring their growth. Consequently, teams with better bonds work more efficiently.
3. Recognition & rewards
Uncertainty amplifies the requirement for talent retention. The cost of onboarding and training a new employee is higher than investing in an existing employee. Hence, to keep high performers on board, evaluating and honing their dedication, commitment, and talent with different means of rewards is necessary. The economy's decline is a spot-on opportunity for companies to show their support and provide stability to their employees by organizing goals and achievement programs.
HR executives can develop unique methods to ensure employees feel valued, like employee milestone programs, salary hikes, benefits, bonuses, etc. Showing gratitude in a time of need conveys confidence and faith in employees, earning goodwill.
4. Career development training
During a recession, investing in career development programs shows employers' interest in employee well-being and their long-term presence. Top performers will likely stay around if they see opportunities to broaden their horizons with knowledge, experience, and development.
Training-driven organizations tend to have higher employee retention, job satisfaction, and market & leadership value. Such an environment inspires employees to achieve higher goals and learn things out of their comfort zone. Additionally, economic downtime is the perfect time to become creative in upskilling. This growth-based strategy earns the attention of a large number of potential candidates in the market.
5. Focus on employee well-being
An increasing number of companies are taking more interest in uplifting their staff. Organizations are proactively investing in comprehensive medical benefits (i.e., paternity & maternity leaves, insurance, etc.), financial management seminars (i.e., investment & savings ideas), extra-curricular activities(i.e., community services, fun activities, annual gatherings, etc.) to reduce stress from staff’s shoulders and encourage a friendly environment where everyone is considered equally important. Thus, employees can optimize these benefits during a money-crunch period or help others.
6. Foster flexible workforce
HR executives must find creative ways to improve employee engagement during a recession. After the pandemic, more than half (53%) of employees prioritized their health and well-being over work. Soon after, companies accepted hybrid and remote work models to ensure employers met employee expectations.
Just like that, employers can include certain services to put employees at ease. For example, daycare center & gym services at the workplace, increase in remote work adaption, sabbaticals & study leaves for employee growth, etc. Such facilities in company policies can make employees feel seen and heard. This way, companies can produce an accountable and responsible generation of employees.
7. Promote work-life balance
Recently, Forbes cited 'Lack of healthy work-life boundaries' as one of the top reasons employees leave their jobs. Prioritizing mental and physical health during financial difficulties changes how employees see their company and work.
Ensuring healthy work-life boundaries during a recession creates a positive employee experience, which pays off in the long run. HR leaders can plan activities to break the monotonous routine at work, such as team-building activities, entertainment hours, etc. Numerous companies adapt employee happiness programs to maintain a healthy time off with a robust workforce.
8. Address stress management
Companies can enhance employee experience through positive learning, culture, diversity, equity, performance development, and connection. Consistent and clear communication on workflow management, goals & targets during recession time keep employees in the loop and make them worry less. HR leaders can come up with distinctive ideas to adopt microbreaks strategies to maintain productivity and employee health. Other than this, companies can conduct multiple health-related initiatives like meditation, yoga, regular meetings, mindful games, etc., to avoid stressful meltdowns.
9. Encouraging employee feedback and input
Encouraging employee feedback and input is an effective way to engage employees in the office. Here are a few ways companies can do this:
Conducting regular employee surveys is a great way to gather feedback and understand the needs of your employees. This feedback can then be used to improve the work environment and make changes that will benefit everyone.
Encouraging employees to speak up and share their opinions can be done through an open-door policy, where employees feel comfortable approaching their managers with any concerns or ideas.
Employee Focus Groups
Employee focus groups can be organized to provide employees with an opportunity to share their thoughts and opinions on specific topics in a more structured setting.
Physical or digital suggestion boxes can be placed around the office, giving employees a place to share their ideas and feedback anonymously.
Employee roundtables are a forum where employees can come together to discuss ideas, voice concerns, and provide feedback to management in a supportive and non-threatening environment.
By making it easy for employees to provide feedback, companies can foster an engaged and productive work environment and create a culture that values employee input.
Examples of how some companies are engaging employees during the recession
Some companies are succeeding in employee engagement even during the recession period. Let’s see which are they and how they are doing it:
Patagonia, Inc. is an American retailer of outdoor clothing. They value employees and prioritize their well-being during the recession. They continued salaries, Company benefits, and opportunities for employee development. In addition, Company informed its employees about its current financial status and plans. Which helped them to build trust and maintain morale in employees.
Zappos.com is an American online shoe and clothing retailer based in Las Vegas, Nevada, United States. It is known for its unique company culture, which has not changed during the recession. They continued to offer growth and development to their employees with a Flexible work environment. They also implemented programs to support employees like mental health support and financial planning services.
HubSpot is a US-based developer of software for inbound marketing, sales, and customer service. HubSpot has been recognized for its efforts to engage employees during the recession. They offered flexible working, opportunities for development, and a supportive work environment. Also, at that time company.
Salesforce Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides CRM software and Tools that focused on sales, customer service, marketing automation, analytics. Salesforce has a strong culture of engagement, which has not changed during the recession. They offered competitive salaries, benefits, and opportunities for professional development. In addition, Salesforce has implemented programs such as mental health support and financial planning services. The company has also been transparent and has made a point to keep its employees informed about future plans.
These are examples of companies that have successfully engaged employees during the recession. As a result of offering them support and opportunities for growth and development despite the recession's challenges.
The bottom line
Retaining talent is an ever-evolving effort for companies to avert significant setbacks. That's why multiple industries constantly take support of various HR tools and keep tabs on employee requirements and market updates.
After witnessing multiple uncertain events like the pandemic, recessions, business closures, etc., firms must strategically plan laid-back moves for uncertain situations to deal with them trickily and decrease the impact on employee turnover. The strategies mentioned above are insightful measures to maintain employee engagement by taking care of trivial objectives.