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Hilton Worldwide, the hospitality giant, has cultivated a more engaged workforce known for its exceptional guest service through a multi-pronged approach that includes employee engagement surveys, focus groups, and open communication channels. 

 A key element of Hilton's strategy is its annual employee engagement survey called the Global Team Member Survey. This survey was conducted in 2009 after Hilton recognized the importance of listening to its employees. With an impressive completion rate of 92%, the survey successfully gathers feedback from a vast majority of the workforce and informs changes across the organization. 

Taking Action on Feedback 

The feedback obtained from the Global Team Member Survey is not simply collected and filed away. Hilton takes concrete steps to address the concerns and priorities identified by its employees. Some of the programs and initiatives created as a result of the survey include: 

Heart of House: This initiative focuses on recognizing and appreciating unsung heroes behind the scenes who keep the hotels running smoothly. 

Celebrating Milestones: Hilton acknowledges and celebrates employees' achievements and anniversaries with the company. 

By actively listening to its employees and taking action on their feedback, Hilton has fostered a culture of engagement that translates into exceptional guest service. Engaged employees are more likely to go the extra mile to provide a positive experience for guests, leading to higher customer satisfaction and loyalty. 

Engaged employees are the backbone of any successful organization. They're more productive, creative, and likely to stay with your company for the long haul. Engaged employees also lead to improved customer satisfaction and ultimately, higher profits. But how do you measure employee engagement and ensure you're creating a work environment that fosters it? 

That's where employee engagement surveys come in. These surveys provide a powerful tool to gather valuable feedback from your employees, allowing you to understand their needs, concerns, and overall sentiment. This information is crucial for developing targeted initiatives and strategies to boost engagement and create a thriving workplace.   

Understanding employee engagement surveys  

Employee engagement surveys are questionnaires designed to measure the level of commitment and connection employees have towards their work and the organization. They typically ask questions about various aspects of the work experience, including: 

Job satisfaction 

Work-life balance 

Recognition and rewards 

Communication and leadership 

Growth and development opportunities 

By uncovering employee feedback in these areas, organizations can gain valuable insights into their strengths and weaknesses when it comes to employee engagement. This information can be used to: 

Increase productivity: When employees feel valued and supported, they're more likely to go the extra mile, ultimately leading to higher productivity levels. 

Reduce turnover: Engaged employees are less likely to search for new jobs, resulting in lower turnover costs and a more stable workforce. 

Improve customer satisfaction: Engaged employees deliver a better customer experience, leading to increased customer satisfaction and loyalty. 

Boost innovation: An engaged workforce is more likely to be creative and innovative, driving business growth and success. 

There are several types of employee engagement surveys, each serving a specific purpose: 

Annual surveys: Conducted once a year to get a comprehensive picture of overall employee engagement. 

Pulse surveys: Shorter and more frequent surveys that capture employee sentiment on specific topics at regular intervals. 

Stay interviews: One-on-one conversations with employees who are at risk of leaving to understand their concerns and encourage them to stay. 

Choosing the right employee engagement survey company 

With a plethora of employee engagement survey companies available, selecting the right partner is crucial. Here are some key factors to consider when making your decision: 

Survey customization options: Does the platform allow you to create custom surveys tailored to your specific needs and company culture? 

Data analysis capabilities: How robust are the data analysis features? Can you easily extract actionable insights from the collected data? 

Reporting features: Does the platform offer clear, comprehensive reports with data visualizations to understand employee feedback effectively? 

Additional features: Consider additional features like gamification, real-time feedback options, and integration with other HR tools. 

Top 10 employee engagement survey companies 

1. Empuls  

 Empuls stands out as a leading employee engagement platform offering a comprehensive suite of survey functionalities designed to capture valuable employee feedback and drive meaningful action. With Empuls, you can: 

  • Build engaging surveys using our easy-to-use builder and a library of customizable templates to address your specific needs. 
  • Gather real-time feedback from your employees through various channels, including mobile devices. 
  • Gain actionable insights with powerful data analysis tools and clear, insightful reports. 
  • Drive positive change by utilizing the platform's action planning features to implement strategies based on survey results. 
  • Boost engagement through gamified surveys and features that make participation fun and rewarding. 

2. CultureAmp (Strong in Analytics & Action Planning) 

CultureAmp is a well-established player, it offers a robust platform with comprehensive survey tools, advanced data analytics capabilities, and action planning support. They excel at helping organizations translate survey insights into actionable strategies for driving positive change. 


  • Customizable Surveys: Design surveys tailored to your specific needs and company culture. 
  • Advanced Analytics: Get in-depth reports with employee sentiment analysis and actionable insights. 
  • Employee Lifecycle Surveys: Track engagement throughout the employee journey, from onboarding to exit. 
  • Continuous Feedback Loop: Foster a culture of ongoing feedback with regular check-ins. 


3. Qualtrics (Comprehensive Employee Experience Platform)

Qualtrics provides a comprehensive employee experience platform that goes beyond just surveys. It encompasses tools for managing employee feedback, conducting surveys, and leveraging people analytics to gain a holistic view of your workforce. 


  • Powerful Survey Engine: Create complex surveys with skip logic, branching, and multimedia elements. 
  • Enterprise-grade Security: Ensure data privacy and security with robust security measures. 
  • Actionable Insights: Turn survey data into actionable insights with advanced analytics and reporting. 
  • Integrations: Integrate with other HR and business intelligence tools for a streamlined workflow. 

4. People Element

If you value hands-on support, People Element might be the right fit. They offer personalized survey design, implementation, and data analysis, making the process smooth and efficient. 


  • Personalized Service: Get expert guidance on survey design, implementation, and data analysis. 
  • Benchmarking: Compare your results to industry benchmarks to identify areas for improvement. 
  • Action Planning: Develop a data-driven action plan to address employee concerns and improve engagement. 
  • Ongoing Support: Benefit from ongoing support throughout the employee engagement process. 

SelectionLink provides a high level of support, with a focus on helping you create customized surveys and action plans based on your results. 


  • Customized Surveys & Action Plans: Create surveys and action plans specific to your organization's needs. 
  • Expert Consulting: Receive guidance from HR and engagement specialists. 
  • Data Visualization: Gain insights from clear and easy-to-understand data visualizations. 
  • Employee Engagement Reporting: Track progress over time and measure the impact of your engagement initiatives. 

6. Lattice

This platform goes beyond surveys, offering a comprehensive solution for people management. Lattice integrates engagement surveys with other HR functions like performance management, providing a holistic view of your workforce. 


  • Integrated Engagement Surveys: Combine engagement survey data with performance reviews and other HR data for a holistic view. 
  • Goal Setting & Tracking: Set goals for improvement based on your survey results and track progress over time. 
  • Employee Feedback Management: Facilitate two-way communication by allowing employees to comment on survey results. 
  • Performance Management: Leverage engagement data to improve performance management processes. 

7. Microsoft Viva Glint

Part of the Microsoft Viva suite, Glint offers a user-friendly platform for conducting surveys and gathering real-time feedback. It integrates with other Microsoft applications for a seamless workflow. 


  • User-friendly Interface: Conduct surveys and gather feedback with a simple and intuitive platform. 
  • Real-time Feedback: Get instant insights with pulse surveys and anonymous feedback options. 
  • Microsoft 365 Integration: Seamlessly integrate with other Microsoft applications like Teams and Outlook. 
  • Actionable Analytics: Turn survey data into actionable insights with clear visualizations and reports. 

8. 15Five

This evidence-based approach focuses on helping managers have regular, effective one-on-one conversations with their employees. 15Five provides tools and templates to make these conversations more productive and insightful. 


  • One-on-One Check-ins: Focus on improving manager-employee conversations with structured templates and prompts. 
  • Goal Setting & Tracking: Set goals collaboratively and track progress during one-on-ones. 
  • Performance Management: Integrate one-on-one feedback with performance reviews. 
  • Pulse Surveys: Gather real-time feedback on specific topics or challenges. 

9. BambooHR

This popular HR platform also offers basic employee engagement surveys. While not as feature rich as some dedicated survey companies, BambooHR can be a good option for smaller businesses looking for a simple solution. 


  • Basic Employee Engagement Surveys: Conduct simple surveys to gauge employee sentiment. 
  • Employee Onboarding: Streamline the onboarding process with automated workflows and surveys. 
  • Performance Management: Manage basic performance reviews and employee feedback. 
  • Applicant Tracking: Manage the recruitment process from applicant tracking to hiring.  

10. Achievers

Specializes in employee recognition and rewards programs, which are a powerful tool for boosting engagement. Achievers integrates their recognition platform with engagement surveys to help identify areas where recognition can make a difference. 


  • Employee Recognition & Rewards: Recognize and reward employees for their contributions. 
  • Engagement Surveys: Integrate recognition data with engagement surveys to identify areas where recognition can be used more effectively to boost morale and address specific employee concerns. 


Choosing the right employee engagement survey company can be a game-changer for your organization. By understanding your specific needs and the features offered by different providers, you can gain valuable insights into employee sentiment and take targeted actions to improve engagement. 

Here are some key takeaways to consider: 

Focus on your priorities: Do you need a user-friendly platform, advanced analytics, or ongoing support? Prioritize the features that are most important to you. 

Consider your budget: Employee engagement survey companies offer a variety of pricing models. Be sure to factor in the cost when making your decision. 

Start with a free trial: Many companies offer free trials, allowing you to test-drive the platform before you buy. 

Investing in employee engagement is an investment in the future of your organization. By finding the right survey partner and taking action on the results, you can create a more positive and productive work environment for everyone. 

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Kirti Kautalaya

Kirti Kautalaya LinkedIn