Small Talk Is Big Business: Your Reason To Invest In Employee Engagement Technology in 2025

We all miss the #OldNormal workplace. And we miss the ‘small talk’ most of all. This article discusses the importance of small talk in business - how these workplace conversations are central to employee and team engagement - and how investing in employee engagement technology helps you cope. There’s nothing inherently amiss with #WFH, of course. There’s something about physical, in-the-moment proximity that is hard to replicate. 

According to Forbes, as of 2023, 12.7% of full-time individuals operate remotely, with an additional 28.2% adopting a hybrid work arrangement. Such an increasing number normalizes remote or hybrid work environments. In addition, the same article has revealed that 32.6 million american workforce will be working remotely by 2025. 

However, at first glance, the casual banter around the latest Netflix sensation, the cool new bakery you discovered, or the absconding domestic help may not seem to have anything to do with work. And that’s where you would go wrong. Spontaneous, ‘informal’ interactions are often an organization's ‘real workflow.’ 

If hierarchies and matrices help maintain necessary distance, the greetings, high-fives, pats-on-the-backs, nods, and nudges bridge it, so to speak. You can call them ‘small talk’ if you want, but it works at many levels – some pretty big. It breaks the ice and builds bonds

Observations On What WFH Misses Out: Reasons To Seek Out An Employee Engagement Technology

Following are the reasons why you need employee engagement technologies.

1. Can I have my water cooler Back? How critical it is to bring back workplace conversations.

If you could decode unsaid prayers, then you would understand the importance of small talk in business. Small talk may be number one on the Wish List of most peers, partners, and networks.

After all, you can’t schedule a ‘running-into-Minal-(or Neha)-at-the-café-en route-to-the-meeting-and-whisking-the-donut-away-like-a-hungry-hawk’ quite like the way you schedule a webinar or Google Meet Session, can you?

And as we settle into the rhythms of Zoom and Skype, those moments, where we used to refresh and unwind (over the latest updates and gossip - the rejuvenative powers of ‘good gossip’ is well documented by the way!) seem to be receding farther and farther into memory.

2. The sense of lonelines in hurting team engagement

The world of work is being re-set in never-before ways. The shift runs deep, beyond setting up personal workstations at home, to our psyche and nerves. The absence of ‘company’ to engage with in small talk is turning work cold and clinical, sucking the joy out of a vibrant and dynamic daily ritual we have grown used to.

And make no mistakes, it’s taking its toll. After the initial honeymoon period, #WorkingFromHome is starting to throw up nasty surprises like stress and depression (apart from physical discomfort and ailments). A sense of ‘separation and alone-ness’ is the most commonly cited culprit. Satya Nadella (Microsoft CEO) pointed remotely.

He said he himself missed the “‘two-minute chance to connect with the person sitting next to him in a physical meeting — something a virtual meet can never hope to achieve really…” Closer home, things aren’t too different. People are missing out on and realizing the importance of small talk in business.

Suresh Sharma

3. ‘Disconnection' comes with a Cost

The cost of a workplace that is disengaged can be high. As per a survey, 96% of employees will quit an organization for a salary hike of as little as 10%, an attitude which can be attributed to a company culture that gets workers ‘kicked’ about work.

We all know about the costs of high attrition, which involves - amongst other things - time and resources spent re-initiating and re-grooming new hires into the system.

There’s more evidence. 78% of executives confided in an exercise that employee engagement is key to business success. A Gallup study, on its part, tells us that an engaged workforce can amplify profitability by as much as 21%. In another poll, HR leaders surveyed agreed that continuous check-ins and feedback are critical for successful outcomes.

4. Why lose social capital build up painstakingly over the years?

The current disruption has robbed us all of a lot of things we once took for granted (some leading to broken-hearts) and that once defined our personality and lifestyle.

Don’t let your organization's culture be next on that victim-list. Sure, social distancing could be the norm going forward - just like the work-from-home model – but that doesn’t mean we have to live out of our private little islands. It is possible to reboot the little moments of community magic at the workplace with digital innovation.

5. Does your compay need a new water-cooler then?

Probably not, if you can get tech to do the trick. The right employee engagement technology can help you recreate the ‘lost chemistry’ of the workplace by reviving every little and big interaction that makes the workplace ‘cool.’ You will be able to do some things with an ultra-modern workforce engagement tool.

So, what’s the fix?

Enter Empuls: Your new digital water cooler.

Empuls is an AI-powered, all-in-one employee engagement platform designed to revive the community magic of the traditional workplace while optimizing the modern digital one.

-> Bring back organic conversations

Empuls’ Social Intranet and Community Groups recreate virtual “coffee breaks” with features like:

• Open forums for small wins and team news
• Watercooler-style community groups based on hobbies or interests
• Reaction-based communication with GIFs, high-fives, and emojis
• Birthday, milestone, and holiday Wishboards that drive real-time celebration and connection​

-> Combat loneliness with meaningful check-ins

Empuls runs AI-powered eNPS, pulse, and lifecycle surveys so HR and managers can:

• Understand employee sentiment at every touchpoints.
• Identify silent disengagement before it turns into attrition
• Use actionable people analytics to drive improvements​

-> Revive recognition in real-time

With automated awards, smart nudges by “Em” (Empuls' AI bot), and a massive global rewards catalog, Empuls ensures:

• No win goes uncelebrated—whether it’s a team milestone or personal growth
• Employees feel seen, valued, and appreciated daily, not just during performance reviews​

-> Sweeten the deal with perks & benefits

The platform supports:

• Tax-saving benefits (meals, fuel, telecom)
• Flexible fringe benefits like remote work, family care, wellness, and upskilling
• Salary advance options and 6000+ brand discounts globally​​

6. Build efficiencies with laser-sharp precision

Open, honest, and frequent Feedback-Loops help ‘listen’ and integrate actionable insights into the workflow as they happen, improving efficiencies in ‘real-time.’ Feedback campaigns at every stage of the employee lifecycle help analyze and improve KPIs that matter.

You can also plug in one-on-one coaches and mentors for specific workers (basis their ‘performance report card’) to raise efficiencies selectively and optimize training efforts. Easy and instant distribution of internal HR communication, protocol revisions, and policy updates smoothen day-to-day activities.

7. Keep teams supercharged with delay-less appreciation and on-the-spot rewards

Micro and Macro ‘Moments of Success’ can be shared by peers and supervisors and celebrated with incentives ranging from warmly hand-written ‘Well Done!’ Notes to lavish achievement awards (and everything in between). Not just that!

Attractive perks, employee discount programs, and thoughtful benefits like health insurance and loans (for home, car, and kids’ education) can make workers feel appreciated and special.

8. Turn work into joy

‍Improve employee engagement with technology and tools like Empuls that make discussion (both one-on-one and in groups) natural and easy. Friendly and timely ‘pokes and nudges’ help planning and alignment, ensuring every item on the To-Do List is ticked at the end of the day.

Team Building features (like games and activities) tighten connection and culture. Sharing hierarchy charts encourages folks to recognize and say “Hello” to colleagues in other departments and functions, multiplying rapport and strengthening communities.

‍9. Take better leadership decisions

‍Big Data Analytics lets you monitor, measure, and interpret performance intuitively and granularly. Feedback campaigns, on their part, let you stay on top of employee sentiment and track the culture pulse every second. Together, they provide the crucial visibility you’ve been missing to make smarter talent and business decisions.

10. Upgrade the engagement, invest in change

Going on the defensive may be humankind’s natural reflex to crisis, but experts don’t agree that it is the wisest route. This applies to every function in the business, including Accounting and Costs.

Many organizations have taken the ‘easy way out’ by shrinking teams, reviewing capex and opex, and cutting corners (the third is often a function of the first two). Precedence, however, points in a different direction. Its message is powerfully clear:

Downtimes are, more than anything, valuable opportunities to introspect and apprise the business model, reimagine the SWOT and revamp capabilities across the chain.

History, after all, favors the prepared. When they can’t go to sea, fishermen – they say – mend their nets for the next season. The ‘extra time and space’ we have on our hands at this moment is, therefore, a ‘Wake Up Call’ to strategically invest in technologies, processes, and mindsets that can help the organized adapt to change in the best possible way and get ready for the ‘New Reality’ with revamped competitive edge.

11. Repurpose savings into growth via people

Frankly, physical separation hasn’t been ‘peaches and cream’ for team morale and culture so far. The good news is a wholesale restriction on movement has also resulted in substantial savings from corporate travel, real estate rent, office and infrastructure overheads, and workday meals & snacks.

Put two and two together, and you’ll probably agree that this creates the perfect opportunity to upgrade the workplace by investing in technology and employee engagement that drives business forward in the present and future.

Levelling up on technology and employee engagement is easily one of the wisest moves you can make in the current time. After all, a part of your savings is ideally meant to support ongoing expansion and future growth, isn’t it? And there’s no more powerful growth driver than your own people. You may skip the watercooler, but they deserve to get their ‘workplace’ back!

Why Empuls is the employee engagement technology your workplace needs

In a work environment that’s increasingly remote and hybrid, companies need more than video calls and email threads to keep employees connected. Traditional ways of fostering culture and collaboration don’t translate well in digital settings. That’s where technology and employee engagement converge—Empuls helps you improve employee engagement with technology that actually works.

Here’s how Empuls compares to the traditional workplace and modern digital tools:

Final thoughts: Time to upgrade your engagement game?

You don’t need a new watercooler.
You need a smarter way to connect your teams.

✔️ If you checked off fewer than 4 boxes—your organization is missing out on the true potential of technology and employee engagement.
✔️ If you’re aiming to boost morale, retention, and productivity, it’s time to rethink your tools.

Empuls is the AI-powered employee engagement platform trusted by over 1000 organizations worldwide. It’s time to bring back culture, connection, and celebration—digitally.