If you want to increase your annual revenues, see your stock prices skyrocket, and your employee attrition plateau, you need it. But don’t just settle for ‘anything.’

An all-in-one experience platform can help you curate the best experiences for your employees, from onboarding to exit.

Adobe moved to a digital credentialing platform that uses advanced analytics to identify employee interests and made changes based on their feedback. They monitored the employees’ sentiments and made company-wide changes to offer their employees better experiences, including:

  • 📅 20 additional paid days off for employees affected by natural disasters and pandemics
  • 🕑 flexible work schedules to fit around caregivers and childcare routines
  • 💸increased wellness reimbursement of $600
  • ☕bi-weekly coffee break series
In 2021 Adobe replaced Zoom as the number #1 company with the happiest employees. (Source: CNBC)

Adobe’s example proves two important points:

  • Employees look beyond nominal gifts. They want phenomenal experiences that show the company ‘cares for them.’
  • The right tool/platform plays a vital role in customizing these experiences for a multi-generational workforce.

Key Evaluation Checklist

What’s the first thing to do when you want to buy a good laptop? Research the different laptop brands and create a comparative list based on your needs. Does it run something like this: Intel vs Mac? 256GB or 1TB RAM? What features and software do you need? Does it fit your budget? Do you need it for work or basic surfing and emails?

Evaluating an experience platform/tool for your company works similarly. The fact that the market is full of options doesn’t make it any easier. Draw up a list to ensure that your final choice ticks the right boxes for the employees and the company.

An ideal employee experience platform should have these:


For Employees


For the Company

  • Offer real-time and tailored experiences aligned with interests and career goals.

  • Support a productive and positive environment.

  • Connect hybrid teams and offer collective experiences such as virtual team-building events.

  • Enable anytime access with a responsive web and mobile app.

  • Empower employees and offer company-wide visibility.

  • Provide employees access to the right information when they need it. 

  • Align with overall business goals, culture, and mission.

  • Deliver customized experiences based on real-time employee feedback.

  • Accurately measure individual and collective employee performances before and after each experience. 

  • Analyze revenue increase and shareholder returns to calculate Experience ROI.

  • Determine experience-based employee engagement scores and overall business ratings in the market. 

Capabilities of an Employee Experience Platform or Tool

While evaluating an employee experience platform/tool to find a good fit, look for a solution that also addresses the needs of your employees by mapping it to the drivers of your experience strategy.

Platform/Tool
Capability

Addresses Business
Need

Mapped to Employee Experience Driver 

Communication and Collaboration

Connect and align employees with each other and with the leadership to build trust

Communication

Surveys

Get actionable insights  from employee engagement surveys

Feedback

Rewards

Attract, nurture and retain talent by rewarding good performance and milestones

Total Rewards

Recognition

Engage your employees with a culture of appreciation 

Engagement

Analytics

Track performance analytics to identify needs and areas of improvement 

Performance

Resources

Provide the right tools (including HRIS/HRMS/HCM/LMS) processes and learning resources for continuous improvement. 

Growth and Development

Goal tracking 

Align your workforce to realize the collective ambitions of employees and the organization

Values

Intranet

Empower your employees to be a part of the bigger picture and participate in informed decision-making

Empowerment

Cloud-based, digital app

Improve work-life balance by offering anytime, anywhere and any device access to your remote and hybrid employees 

Flexibility

Sentiment Analysis

Gauge the financial, physical, social and psychological wellbeing of your employees

Wellbeing

To take it a step further you could map the platform capabilities to each of the five stages of your employee lifecycle journey to further streamline your employee experience strategy. While it is difficult to find a platform that will have all the capabilities, it’s advisable to choose one that offers the maximum capabilities to help tick your checkboxes. Use the guide below as a reference:

Employee Experience Guide

Criteria for Choosing the Right Employee Experience Platform or Tool

59% of companies expected their new workplace platform to be easier to use, but only 35% actually achieved that benefit. (Source: Bersin)

Choosing the right employee experience platform isn’t only about raising your standing in the market and making 47% of your employees highly performant. (Source: Gartner)

Today’s digital Experience platform or tool has to be cloud-based, UX-designed, user-centric with an easy-to-use interface, collaborative, integrated, and provide employees access on the go to everything they need to engage with their peers, leadership, and the company.

As we’ve moved from “point solutions” in HR to integrated, end-to-end employee experiences, so must we move from transactional systems to what I call “systems of productivity” or systems that make an employee’s work-life easier. — Josh Bersin

No pressure, right? Well, a wrong selection can become a costly headache so use the following criteria as a guide when making your final choice:

Criteria for Choosing the Right Employee Experience Platform or Tool

1. Packaged vs custom coding

When deciding between an out-of-the-box tool or platform that involves no/low code and an in-house solution that must be coded from scratch, it's vital to carefully weigh the pros and cons.

Custom-coded solutions require a highly-specialized IT team and hardware, which can drive up the overhead costs. A platform built from scratch may have all the components you desire, but it's also heavy on code, configuration, and maintenance.

Complex global enterprises with more than 50,000 geographically distributed employees, with sufficient space, budget (IT, hosting, and energy costs), in-house teams (IT, data, and security) and a need for heavy customizations prefer to build their own platform/tool to fit their business requirements.

Suppose you’re looking to explore some of the specialized packaged offerings in the market. In that case, the solutions mentioned below are usually fully mature, easily implemented (low/no-code), compliant, customizable (to a degree), quick to scale, maintain, configure, and protected by strong encryption.

Since they also integrate with most existing business tools and data sources via APIs, it saves a lot of time and effort for the in-house IT teams. This packaged, self-sustaining employee experience solution is ideal for small or mid-size businesses (SMBs) with 50 to 1000 employees.

Automation: Most digital Experience solutions in the market use Machine Learning (ML) capabilities, Artificial Intelligence (AI), and Performance Analytics to automate the process without sacrificing employee interests. This makes HR's job easier, leaving them time to concentrate on the strategic planning of different experience initiatives.

Customization: While a custom-coded solution offers a greater degree of customization (hard-coded from scratch), digital platforms/tools come with visual builders that allow super users and admins some degree of flexibility. Some components can be modified/moved to customize the platform, such as adding a logo, branding, and other intellectual property; for further changes, it's best to reach out to the vendor with change requests (these are usually agreed upon and honoured).

  • 🧩Integration: Most modern Experience platforms/tools integrate with a wide range of tools for seamless working across all departments and these include:
    • Collaboration (Google Workspace, Zapier, JIRA, Outlook),
    • Single sign-on (Google Workspace, Azure AD, Bitium SAML, Okta SSO/Inbound SAML),
    • Communication (Gmail, Slack, Microsoft Teams, Skype, Duo),
    • Social media (LinkedIn, Workplace by Facebook, Amazon)
    • HRIS/HRMS, LMS (Workday, MS Azure, Inbound SFTP, Keka, Darwinbox, Namely, Timely, Toggl Track, SCHM, Zoho People, Bamboo HR)
    • Productivity tracking (Hubstaff, Clockify, Groupe.io, Asana, Monday)
    • Wellbeing (Headspace, Calm radio)
  • 🔧Maintenance: A low/no-code Experience platform/tool is easy to maintain without the heavy involvement of an IT team. These tools are designed to be easy to use and update.
  • 👨‍🔧Configuration: Detailed guides, quick-starts, and other user documentation make it simple to install and configure a pre-designed, packaged solution vs hard-coding a custom-built solution.
  • 🔒Security: Packaged solutions offer a range of security measures and encryption levels including SSH keys, SSL, HTTPS, TLS to prevent unauthorized access, protect data security and prevent network and systems breaches.
  • 🔐Data privacy: Experience platforms store, transmit and deal with critical employee and business data, making them vulnerable to attacks unless secured by data privacy laws and legislation including CCPA, EU GDPR 2016/679, DPA 2018 (UK), The Privacy Act 1988 (Australia), Information Technology Act 2000 and Information Technology Rules, 2011
  • ☑️Compliance: Check if the Experience platform/tool of your choice incorporates the necessary regulatory compliances and is in line with state/federal/international laws including ISO, VAPT, SOC-2, InfoSec, GDPR, EU-US Privacy shield.

2. Cloud-based vs on-premises

It is easy to decide between a cloud-based solution and an infrastructure-heavy on-premises solution. With speed, flexibility, quality, and scalability on the line, it’s easy to guess in whose favour the scale will tip.

Given the current trend of hybrid working, an on-demand, cloud-based, SaaS solution is the go-to choice for companies inclined towards efficiency and cost-effectiveness. Opting for a cloud-based platform/tool saves time, space, and money. It offers greater security, prevents data loss, updates in real-time, and can be scaled to demand.

On the other hand, on-premise tools are preferred by companies with 100% in-office teams that are looking to make extensive customizations and with the IT resources and space to spare.

3. Predictable vs Unpredictable costs

Choose your experience platform tool wisely because it will impact your overall budget. If your licensing fees are higher than your returns, it is not worth the investment. An important point to consider is predictable vs unpredictable costs.

For enterprises that choose to build their experience platform/tool, there is a certain unpredictability in hosting, total resources, consulting, and infrastructure costs. These tend to vary and rise year by year, adding to the overhead.

On the other hand, companies that opt to buy an experience platform/tool can expect to pay a uniform fee with little or no change over the years. Most of the platforms offer a complete package that includes communication, integrations, analytics, system features, Security and Compliance, Surveys, Billing, and Support in the total pricing.

Additionally, the vendor bears all price fluctuations in IT, network and infrastructure, which are absorbed into the licensing fees. This makes the pricing structure of a packaged experience solution simple and transparent. Such platforms also come with an option to divide the budget for different experience initiatives. It could be between a monthly and an annual plan.  

  • 💸General budget: A default or overall budget which is allocated as a lump sum across the experience program.
  • 💸Custom budget: These are specific budgets allotted for different initiatives under the umbrella of the experience program. For example, Adobe introduced three different initiatives – $600 wellness reimbursement, 20 additional paid days off, and bi-weekly coffee break series – each with a different budget.
  • 💸Monthly plan: Companies evaluating different platforms/tools can choose to explore their options with monthly plans. Since there is no long-term commitment, you can try out several platforms till you find one that fits your business needs, team size, and budget. Once you find the perfect fit, it’s wiser to switch to an annual plan.
  • 💸Annual plan: High on savings, annual plans are ideal for companies that know what they want and have found the right platform/tool for their business.

4. Personalization vs generalization

Companies that feature high on the Employee Experience Index have emerged as winners in the game because they pay attention to their employees and consider their needs while aligning their offerings to the overall business goal.

This is where a digital Experience platform/tool offers the convenience of surveys, feedback, chatbots, and email notifications and analyses the data from these into actionable insights in real-time. These insights can be further used to deliver personalized experiences to the employees, much like Adobe, which used employee survey feedback to increase their wellness reimbursement to $600.

In comparison, companies with a limited/no experience program that offer generalized experiences see a high employee attrition rate, low productivity, declining revenues, and low stock prices in the market. It’s a chain reaction – when your employees are unsatisfied, it affects your business. The 2014 General Motors case was a classic case that highlighted the dangers of giving your employees a less than satisfactory experience.

5. Dynamic insights vs historical reports

Ask yourself a simple question: would you prefer dynamic reports with actionable insights or complex historical data to build your reports? Think of which one can make your job easier, and you have an answer. While historical reports and data are essential in the overall analysis, they alone cannot present an unbiased picture of your experience program.

Modern digital experience platforms create dynamic reports and custom dashboards that offer in-depth insights that drive informed decision-making. These reports track the employee’s lifecycle and interactions in real-time to understand the engagement from each initiative.

  • 📋Intelligent reports: Performance, revenue, stock and productivity reports, surveys, feedback forms, etc., can help calculate the Experience ROI, engagement scores, program usage, impact, and adoption across the organization, just like Arby’s did with its Brand Champ program.
  • 📊Custom dashboards: Custom dashboards and other data visualization from actionable insights can help the company tailor its program to the employees and align it with broader objectives.

6. Hybrid vs in-office teams

Most enterprises with experience programs have already moved to factor in the current trend of a hybrid working model. One of the first considerations when choosing your experience platform/tool is to see if it’s a good fit for your team.

Do you have a 100% in-office team, a fully remote workforce, or a hybrid team distributed across a small or large geographical area? An in-office team can do with an on-premise experience tool with desktop and web access since most experience initiatives are conducted from/initiated at the office.

However, a remote/hybrid team needs the convenience of a cloud-based, digital platform/tool with any time, anywhere, any device connectivity. A mobile app for iOS and Android with an intuitive UI or a desktop app for laptop/PC with offline access offers the employee visibility and collaboration in a hybrid/remote working environment.

For example, remote teams can join virtual team/social events to engage with their peers and leaders.

  • 👷Blue-collar workers & Executives: A further breakdown to identify and categorize experience initiatives for blue-collar workers and company executives is crucial because it ensures a fair distribution. Both sections should be equally included/engaged, and the experiences should be appropriately personalized to each category. Executives who give strategic direction to the company and regular employees who do the work on the ground—together form the collective body, which is the 'company.'
  • 👨‍💻Multi-lingual support: A hybrid team is usually spread over several geographic locations and speaks several languages. The solution must offer multi-lingual support to appeal to all of them and bring them together using a single experience platform/tool.

Employee Experience is a Hill to Die on

Align your employees' experiences with your company's purpose, brand, and culture, so every interaction they have with you is authentic, sustainable, inspires employee commitment, and improves your company's performance. (Source: Gallup)

If you treat your employees right, they will swear by you till the kingdom come! Don’t cut corners when choosing a good experience platform, and you will be rewarded with higher revenues, improved productivity, an increase in eSAT, and low employee turnover. Happy employees mean a flourishing business, so choose wisely.

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Mary Madhavi Reddy

Mary Madhavi Reddy LinkedIn

Mary is a content marketer with 20 years of experience. Her career spans GE Money, Google, and some growth-stage startups. At Empuls, she handles product messaging and positioning.