Top 10 Employee Needs Every Organization Must Address to Boost Retention & Productivity in 2025

Employees are key to business success. Explore the top 10 employee needs—from job security to recognition—and learn how to fulfill them to boost morale and retention.

Employee needs to guide them toward better performance and continued relations with the company. Did you know that highly engaged employees are 87 percent less likely to exit their present companies?

Employees are an organization's asset and play a major role in its progress. In return, they need to be compensated not only in monetary terms but also through other means. This can reduce the organization's attrition rate.

This blog explains the needs of employees and why organizations should make it a point to address them effectively.

Why should organizations pay importance to employee’s needs?

The employees' role in the growth of the organization is immense. Companies should respect employee needs to:

1. Maintain a happy workforce

When organizations pay attention to employees' needs, they feel valued and are happy to work there.

2. Improve productivity

Employees who are happy contribute more. When employees contribute more, it leads to improved productivity, which ultimately drives organizations to success.

3. Improve customer service

Employees are more engaged and actively involved in satisfying the needs of the customers when they are recognized. This improves customer service.

  1. Retain employees

Employee turnover is a huge cost to the company. Paying attention to employee needs keeps them committed and continues their service in the company.

5. Bring in innovation

Encouraging employees brings in innovation and new talents, which helps companies grow more in competitive business environment.

What are some of the employee’s needs?

Employees are driven by many needs apart from their monetary requirements. Some of them are:

1. Job security

Employees need to have confidence in the security of their jobs and work peacefully. The fear of losing their current job keeps them looking for other opportunities. To prevent this, companies should communicate with their employees and keep them informed of the position of the company.

Employees should be able to develop trust that they can continue working in the company as long as they contribute their best. Amidst heavy competition and uncertainties in business, a secure job becomes highly essential, and most employees look for this factor when they choose a company.

How can Empuls help?

Empuls enhances communication transparency and organizational alignment via its Social Intranet and AI-powered insights. When employees feel heard and are in the loop about business goals and performance, their trust in job security increases.

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For example, in this case study, Nobel Consulting reveals the challenges it faced due to lack of recognition of the employee need for job security. Due to poor leadership some employees were fired within a week’s notice while the procedure was to give a month’s notice. This created fear of security of jobs.

2. Career advancement

Every employee has a vision about the progress they want to make in their respective careers. Companies should facilitate this and offer training and development facilities, which will motivate the employees to perform better.

Companies should support employees and help them climb the ladder. Frequent meetings and discussions help managers understand employees' needs.

How can Empuls help?

Empuls integrates with HRIS and LMS platforms, and supports upskilling benefits via Lifestyle Spending Accounts (LSA). Employees can use fringe benefits for online learning and development, promoting career growth​.

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Google, the tech giant follows a 20% time policy, where employees spend 80% of their time in core projects and 20% on innovation activities that kindle their interest, for their career growth.

The company also invests a considerable amount on training and development to help employees advance in their careers. You can read the full case study about Google’s 20% policy here.

3. Equal opportunity

Equal opportunity encompasses equality in recruitment policies, equal training, equal payment for similar roles, etc. Companies that practice equal opportunities ensure fairness in operations, which prevents bias among employees and boosts their morale.

How can Empuls help?

The platform fosters a culture of inclusivity through transparent peer recognition, unbiased nomination workflows, and accessible employee feedback loops. Its design is compliant with global accessibility standards like WCAG, ISO 27001, and GDPR​.

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A case study with specific reference to BDF Hospital in the Kingdom of Bahrain indicates how equal opportunity and performance of employees are interlinked. When employees are treated alike, they feel valued and are eager to contribute their best toward the growth of the organization.

4. Work-life balance

The lack of work-life balance in most organizations is the main reason for high employee turnover. Most companies do not recognize the need for employees to devote time and energy to their commitments, resulting in a demotivated workforce.

Employees can concentrate and work better only if they can balance their time between work and at their end. They must be encouraged to go on vacations, spend time on health and wellness, etc.

How can Empuls help?

Empuls offers flexible fringe benefits that support physical wellness, mental health, family care, and remote work setups—enabling employees to strike a healthier work-life balance​.

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Ikea, the Swedish furniture manufacturer, pays great attention to its staff’s health. The health promotion policy at Ikea includes supply of subsidized healthy meals and free podiatry.

Due to the physical activity involved at work, the foot massage brings great relief to the staff. Even on shop floors, the departmental managers take turns helping, thus providing balance to the floor staff.

5. Flexibility

Every employee expects a flexible work environment. This can include flexibility with respect to shift timings, work-from options, paid leaves, etc. A flexible workplace understands the needs of the employees and is more welcomed by them.

How can Empuls help?

Features like Salary Advance help employees handle unplanned expenses with ease. This reduces stress and gives them more control over their finances without relying on high-interest loans​.

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Most companies do not pay regard to this need and this results in disgruntled employees. Organizations offering flexibility, like Kraft foods, for example, can see considerable improvement in employee satisfaction.

The hourly workers at Kraft foods were highly dissatisfied due to lack of flexibility. They were not able to change shifts or request job sharings. This led to the creation of flexible work option called Fast Adaptsfor those employees who were working 24/7 in manufacturing facilities.

With this program, the employees could take single-day vacations, and request change of shifts. This was favored by employees and improved job satisfaction.

6. Competitive compensation

Fair and competitive compensation is another major employee need. This is very important to keep them committed to the organization. If their needs are not satisfied in their current employment, employees start to look for other companies that provide competitive pay.

The company should fix periodic increments based on inflation. Though employees desire recognition other than monetary compensation, this factor is primary.

Retention bonuses, rewards for excellent performance, increased pay for more responsibilities, etc., are soame forms by which companies can compensate employees.

How can Empuls help?

While not a payroll system, Empuls boosts perceived compensation through:

  • Tax-saving benefits (fuel, telecom, meals)
  • Discounts and cashback from 6,000+ brands
  • Global rewards catalog including Amazon, experiences, gift cards​.
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The case study involving Warid Telecom, Bangladesh emphasizes the need for competitive compensation for improved job satisfaction. The changes in business environment compelled organizations to look for a total compensation strategy to satisfy their employees.

Warid Telecom implemented this strategy and this led to a lot of positive feedback from employees. The total compensation package included allowances, adjustment for cost of living, merit based payment, relational returns, etc.

7. Recognition

To engage employees better, they need recognition in the form of rewards or awards. Employees work toward the organization's goals, and their contributions must be appreciated.

How can Empuls help?

Recognition is central to Empuls. It supports:

  • Peer-to-peer recognition
  • Core value badges
  • Service milestones
  • Spot awards
  • Intelligent AI nudges to ensure no contribution goes unnoticed​.
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The reward and recognition program must be flexible and scalable. Heineken’s reward policy was one such. When the company identified that they needed a reward and recognition program that covered more staff than before, they came up with BREWards.

This included monetary and non-monetary rewards. The recognition program was fair at all levels of the organization. It covered the diverse workforce at Heineken.

8. Inclusion

There is a greater emphasis on diversity and inclusion in recent times. There are several underrepresented groups of candidates who are waiting for equal opportunities. Organizations have started recognizing this and making inclusion a part of their recruitment policy to fulfill this employee need.

Inclusion ensures that the organization is free from bias based on gender, color, race, ethnicity, etc. Many leading organizations have shown how inclusion and diversity can build a brand image.

How can Empuls help?

Empuls supports transparent and equitable recognition and feedback systems that encourage diversity and inclusion. AI insights help managers ensure fair recognition across teams​.

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Henkel, for example, introduced an inclusion policy whereby they aimed to increase the share of female participation at all levels of the organization. They promoted gender-balanced leadership through networking, campaigning, and mentoring.

9. Feedback

One of the major needs of employees is to be heard. They want employers to listen to them and introduce necessary corrective measures. This process motivates them and improves employee satisfaction. A satisfied employee gives back to the company through improved performance.

How can Empuls help?

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A case study on Mastercard, the popular multinational financial services company, revealed that one of employee’s needs was feedback on their performance.

The company wanted to improve employee engagement for which a survey was conducted. The results revealed that managers needed coaching on the feedback front.

A coaching program was initiated with an aim to incorporate this skill in managers. Post the session, the survey showed noticeable improvement in the feedback front as managers were now able to satisfy this need of the employees and keep them engaged better.

10. Sense of belonging

Employees spend most of their time at the workplace and seek a sense of belonging. They expect a supportive team and want to feel valued. They are a part of the organization's success and do not want to be secluded.

How can Empuls help?

Empuls' social intranet, community groups, celebration tools, and Wishboards help employees feel seen, heard, and celebrated—whether it's a birthday, a promotion, or a company win​.

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Companies can develop a sense of belonging with an inclusive policy, team-building exercises, etc. Accenture, an organization with thousands of employees, cultivated a sense of belonging through several changes to its HR policies.

One of them was to eliminate bias and promote inclusion and diversity. It moved away from the traditional approaches and built a flexible framework that employees could appreciate.

Employee needs vs. Empuls solutions – Use case | Persona | Platform match

Following is a comparison table:

Employee Need / Use Case

Primary Persona(s)

How Empuls Addresses It

Job Security

Employee, Leadership

Transparent communication via Social Intranet & AI-backed insights builds trust and clarity around business goals​.

Career Advancement

Employee, HR

Offers upskilling via LSA fringe benefits, integrates with LMS, supports learning rewards, and allows flexibility in benefit choice​.

Equal Opportunity

HR, Leadership

DEI-aligned feedback tools, fair recognition through AI-powered nudges, inclusive reward workflows, and GDPR/ISO-compliant platform​.

Work-life Balance

Employee, Manager, HR

Empuls Perks & Benefits include wellness allowances, family care, travel benefits, and remote work support—customizable by HR​.

Flexibility

Employee, HR

Salary Advance feature offers real-time earned wage access; fringe benefits allow employees to choose what matters most to them​.

Competitive Compensation

Employee, Leadership

Empuls enhances perceived compensation with global discounts, tax-saving perks, and 1M+ gift card and reward options​.

Recognition

Employee, Manager, HR

Peer-to-peer, spot, service, jury, and milestone awards powered by smart nudges, automation, and unified dashboards​.

Inclusion

HR, Leadership

Empuls promotes inclusion via AI insights, DEI-compliant recognition, community groups, and anonymous feedback tools​.

Feedback

Employee, Manager, HR

eNPS, pulse, 360° and lifecycle surveys with analytics to measure employee sentiment and create action plans​.

Sense of Belonging

Employee, HR

Digital celebrations, Wishboards, social intranet, hobby groups, and personalized milestones create emotional connection and visibility​.

Wrapping up

Paying attention to employees' needs is imperative for retaining the talents that are the backbone of the company. Satisfying these needs creates a closer bond between the organization and the employees.

Happy employees spread happiness through better performance, which helps organizations accelerate their growth. Thus, companies should understand the needs of employees and help them develop their organizational skills.

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