Employee Branding Strategies with Examples to Build a Stronger Workforce and Employer Reputation

Con la revolución que ha supuesto la tecnología avanzada, el papel de los trabajadores en una organización es más importante que nunca. Ya no se trata de "hacer tu trabajo y cobrar". El factor más importante de una empresa, su reputación, está en manos de sus empleados, todo ello gracias a la idea del employee branding. 

Do you know that for 84% of job seekers, the decision to apply for a job depends on its reputation as an employer? Also, it’s not just the candidates; around 96% of companies believe employer branding can impact their revenue.  

¿No es fascinante ver que incluso un solo empleado insatisfecho puede influir en la reputación, la imagen de marca y, sobre todo, en la confianza de los consumidores de una organización? 

¿Qué es la marca del empleado? 

Employee branding can be defined as an employer's reputation among its workforce, or in other words, it is about how your employees value you as an employer. It can make companies more acceptable in the talent marketplace, thus hiring and retaining talented employees matching your company's culture and values. 

What makes it different from employer branding? 

La marca del empleador tiene que ver con la imagen o la reputación de su organización como empleador, destacada ante los empleados internos y los posibles candidatos externos. En resumen, comunica lo bueno que es trabajar en su empresa. 

Esto significa que podemos decir que tanto la marca del empleador como la del empleado están mutuamente conectadas. ¿Cómo? 

A great employer branding strategy can attract great candidates, leading to great employees and better and natural employee engagement. 

Employee engagement is the act of having employees appreciate their work, becoming more productive and active employees. Employer branding is how a company sells itself to potential candidates, the way that same company might sell its products. You might think these are mutually exclusive ideas. 

Why is employee branding crucial in 2025? 

With the revolution brought by advanced technology, the role employees play in an organization is more prominent than ever. It’s no longer just about doing a job and getting paid. One of the most valuable assets a company holds today—its reputation—lies in the hands of its people. This is where the concept of employee branding steps in. 

Construir una marca de empleador positiva puede ayudar a su empresa de muchas maneras. Veamos en detalle algunos de los beneficios de la marca del empleado: 

1. Mejora de la visibilidad en línea 

An employee's voice is considered to be three times more credible than the CEO's. So, word-of-mouth marketing by your workforce's positive online presence can help get better online visibility for your company brand in the digital world.  

This can help in increasing the organic traffic in your online channels. This can help in getting your brand assets out there as well as increasing the organic traffic in your online channels. You can use free tools to check your organic traffic. 

2. Mejora del compromiso y el rendimiento de los empleados 

No siempre se trata de conseguir candidatos potenciales. Un mejor employee branding supone un excelente ambiente de trabajo, promoción profesional, desarrollo personal, etc., para su plantilla actual, mejorando así su productividad. 

3. Una mejor reserva de talento 

Employee branding helps organizations recruit the best talents from a large talent pool of interested, potential candidates. According to the LinkedIn Global Recruiting Trends Report, around 80% of talent acquisition managers say that employer branding significantly impacts hiring great talent. 

4. Menor rotación de personal 

By focusing on employer branding experience, companies can achieve a 28% decrease in staff turnover. How? As we discussed earlier, you will get to hire qualified candidates, the best of the best. This will reduce the chances of replacing them anytime soon. 

Además, si se convierte en una organización favorable a los empleados, puede crear un fuerte vínculo entre empleador y empleado, lo que reducirá aún más las posibilidades de que se marchen en busca de una oportunidad mejor. 

5. Menor coste por contratación 

Having a negative brand reputation costs companies at least 10% more per hire. Because a bad brand reputation equals a bad work environment, it is important to have positive employee branding since the current employees' referral and positive feedback can provide you with a ready-made talent community, ready to get hired. 

When does employee branding start making an impact? 

The effects of employee branding are not always immediate, but they grow exponentially over time. It begins from the moment a candidate interacts with your brand—through job ads, your website, or employee testimonials. A thoughtful employee branding process ensures each of these touchpoints reflects authenticity and value. 

In fact, 4 out of 5 candidates say the experience they have during recruitment reflects how a company treats its people—making it essential to implement branding efforts right from the hiring stage. 

How to do employee branding (strategy with examples) 

The right employee branding strategies can improve the performance of your company. Here we are going to see how it is done. 

1. Identifique su marca de empleador actual 

The first step towards building employee branding techniques is to have a good understanding of your brand. This will give you an idea of the existing employer brands, its present challenges, improvements needed, etc. This will help you to work on your company’s unique value proposition. 

¿Qué importancia tiene la UVP para una empresa? Define lo que hace que su empresa sea única. Estas breves pero eficaces declaraciones de UVP ayudarán tanto a los miembros del equipo como a los consumidores a entender sus valores fundamentales. 

2. Realizar una auditoría de la marca del empleador 

Now, ask your internal and external research on the employer brand. You can conduct surveys, feedback sessions, one-to-one meetings, etc., with existing employees and new candidates, etc., to know how well they understand its visions, mission, and values.  

Also, do social media searches, read feedback and reviews from other websites too. Leveraging social media can significantly enhance employer branding by showcasing your company culture, employee experiences, and workplace values.  

For instance, growing your Instagram presence can help you reach a wider audience and attract top talent. This is a key part of employee branding techniques. 

Netflix, one of the best online streaming companies globally, is a great example of listening and treating employees as valuable assets. 

3. Elabore una propuesta de valor única para los empleados de su marca 

A continuación, utilizando estos conocimientos, tiene que desarrollar una nueva propuesta de valor única para su empresa. La PVE representa básicamente lo que una empresa representa, necesita y ofrece como empleador. Es un factor clave en el Employee Branding, ya que es un mensaje de marketing y una promesa hecha a su empleado, explicando lo que funciona y lo que no. 

4. Educar a los empleados sobre su marca 

Educating employees about your brand will transform them into brand ambassadors, who can add value to the whole employee branding techniques you are looking forward to fulfilling.  

Please provide them with internal brand training sessions to raise awareness and recognize the brand’s vision and goals so that they can be on the same boat as yours. 

5. Obtener el apoyo de los empleados actuales 

For job seekers, the main source of getting information on your brand, culture, and value is from the existing employees. 50% of professionals say they won’t go for an organization with a bad reputation, even with a pay rise.  

So, how to make your employees in favor of employee brand engagement ideas of your company? 

Puede ofrecer oportunidades de aprendizaje y desarrollo, ofrecer una remuneración especial por los logros o las mejores referencias, u organizar eventos comunitarios con este fin, haciendo así que los trabajadores compartan sus experiencias positivas en la empresa. 

6. Optimizar sus estrategias de contratación 

4 out of 5 candidates say that the candidate experience they receive while the hiring process is a sign of how a company values its people. 

Por lo tanto, tiene que asegurarse de que los posibles candidatos tengan un proceso de incorporación sin problemas. Haga que se entusiasmen con las futuras funciones y las oportunidades relacionadas, desde el principio. Esto ayudará a las ideas de compromiso con la marca de los empleados interesados también a largo plazo. 

Digital Ocean, un proveedor de servicios de infraestructura en la nube, es el mejor ejemplo de cómo mejorar la experiencia de incorporación de un candidato. Han añadido una página de "recursos y ayuda para el candidato" en su sección de empleo. Se trata básicamente de una guía sobre lo que un candidato debe esperar en la entrevista, con algunas preguntas y respuestas habituales. Interesante, ¿verdad? 

7. Difundir el mensaje a través de las redes sociales 

Share testimonial videos, fun posts, photos, and slideshows through various channels like social media to tell your employee's stories, preferably by the employees.  

A study by Weber Shandwick, a global public relations firm, shows that 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. So make the best out of that for employee branding by trying out various employee brand engagement ideas. 

Which platforms work best for employee branding? 

Social media remains the top channel, especially platforms like: 

• LinkedIn – for professional branding and hiring 
• Instagram – for showcasing culture and events 
• Facebook – for community engagement 
• Glassdoor – for honest reviews and testimonials 

Other effective tools include: 

• Company websites and career portals 
• Employee referral programs 
• Online communities and forums 

Utilizing these platforms strengthens employee brand engagement and ensures consistency across touchpoints. 

How Empuls helps build a strong employee brand 

In today’s competitive world, your employer brand isn’t built by campaigns — it’s built by your people. Empuls empowers organizations to naturally turn employees into brand advocates by boosting engagement, recognition, communication, and loyalty. Here’s how Empuls strengthens your employee branding efforts. 

Aligns employees with your vision and culture 

Empuls’ social intranet acts as a central hub to share company updates, celebrate milestones, and foster transparency. Through town halls, AMA sessions, and community groups, employees feel deeply connected to your values, mission, and culture. 

Características principales: 

• Social intranet for news, wins, and updates  
• Community groups for deeper connections  
• Town halls and live interactions with leadership  

Turns employees into authentic brand advocates 

Recognition is one of the most powerful tools for employee branding. Empuls makes it easy to acknowledge achievements, reinforce core values, and encourage employees to share their successes externally through social media integrations. 

Características principales: 

• Peer-to-peer recognition and core value badges  
• Wall of Fame (interactive and TV mode) to spotlight achievers  
• LinkedIn integration for social sharing of recognitions  

Enhances candidate and new hire experiences 

The employee brand journey starts at first touch. Empuls ensures candidates and new hires experience a warm, engaging onboarding with automated greetings, onboarding surveys, and welcome kits. 

Características principales: 

• Onboarding and lifecycle surveys  
• Automated first-day celebrations and milestones  
• Digital signage to spotlight new joiners  

Boosts employee engagement and retention 

Happy, engaged employees are natural brand ambassadors. Empuls keeps employees motivated with timely feedback, personalized recognition, milestone celebrations, and AI-driven nudges to ensure no achievement goes unnoticed. 

Características principales: 

• Pulse, eNPS, and lifecycle surveys  
• AI nudges for achievements and recognitions (powered by Em)  
• Service awards and customized milestones  

Strengthens online employer brand presence 

Empuls fuels external employer branding by encouraging real employee storytelling. Recognition posts, achievements, and brand moments shared across platforms like LinkedIn and Glassdoor build credibility and attract top talent. 

Características principales: 

• Social feed and social sharing for wider visibility  
• Capture employee testimonials and highlight brand moments 

And most importantly... 

Hoy se trata de estar "en primera fila". Lo mismo ocurre con la reputación de una empresa, en la que el branding de los empleados desempeña un papel fundamental. Por eso, intente comunicar a sus empleados lo que representa su organización: sus valores, su visión, su misión, sus objetivos y su papel en ellos. 

2/3 of recruiters predict that the importance of employer branding in their organizations will rise in the next 12 to 24 months. That is, nowadays, companies are more interested in employee branding than employee branding. This dramatic shift from the ‘idea of creating a perfect working place where employees love to work’ in to’ transforming the working space in a way employees like’ will make some heavy changes in the way businesses work in the future. 

Deje pasar algún tiempo para que las ideas sobre la marca de los empleados se pongan en práctica. De este modo, podrá contratar a los mejores talentos, mejorar la eficiencia de sus empleados actuales y reducir el gasto salarial, aumentando en última instancia la productividad y los ingresos generales. 

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