We make a lot of decisions every day. Some simple, some difficult, and some we don’t even notice. How can we make our employees make the right decisions in a way that they grow personally and contribute effectively to the organisation? Read about nudge theory in practice - while it is used to influence employee behaviour.
“On an average, a human brain makes 35,000 decisions each day,” says Barbara Sahakian, a clinical neuropsychology professor at the Cambridge University and the author of the book Bad Moves: How decision making goes wrong, and the ethics of smart drugs. Just choosing what we eat constitutes at least 200 decisions. Fascinating, isn’t it?
Now imagine, if we were consciously making all these decisions. Ugh!
To make our lives easier, our brains take simple shortcuts to make most of the decisions, without involving our conscious minds – called heuristic decision making. In fact, 90% of the decisions made each day are unconscious, says Susan Weinschenk, a behavioral psychologist. In an online class that she conducts Brain and Behavioural Science, she goes on to say
“We often like to think that we’re very rational and logical. But we’re not. And, if you want to really reach people, if you want to communicate with them, if you want to persuade them, you need to figure out how to talk to the unconscious part of their mind.”
Human beings are extremely emotional and the decision-making process is greatly affected by emotions. So much so that, some behavioral economists have suggested that only up to 30% of the decisions we make are rational, and 70% emotional.
Emotions constitute powerful, pervasive, and predictable drivers of decision making. One characteristic of emotion is that it compels us to do something - pushes us towards taking an action. And with time, most organizations have effectively used this understanding to subtly influence employee behavior by nudging them to make better decisions.
What is a Nudge?
To put into simple words, a nudge is nothing but a simple, subtle cue that naturally leads people to make choices that YOU want them to make. It’s not about penalizing them in any way or limiting their freedom if not acted in a certain way, but to help their decision-making process easier
Behavioral economists, Richard H. Thaler and Cass R. Sunstein, in their book Nudge: Improving Decisions about Health, Wealth, and Happiness define nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives".
Nudge theory suggests that positive reinforcement and indirect suggestions can influence people’s actions and decisions – most of the time, without them even realizing it. Let’s look at an example of how nudging is applied in the real-world – A lot of websites that offer a tiered pricing model often highlight a particular pricing model to be the “most popular” of all. By telling the website users that the particular pricing model has been adopted by most users in the past, they are only trying to influence the new users to go with that pricing model as well.
Richard Thaler emphasizes on three ethical principles when it comes to nudging:
- Nudges must be transparent and not misleading
- It should be as easy as possible to decide against a nudge, and
- Nudges should be framed in such a way that the behavior being encouraged will improve the welfare of those being nudged
Though formal theories and studies have only emerged recently, people have probably been exhibiting nudging behavior for as long as history can take us (The story of the Potato King is a great example here). The great thing about good nudges is that it can be applied to any aspect of our daily lives - be it in educational institutions, government policies, political agendas, or whatnot. And the field of business is no exception.
Influencing Employee Behaviour through Nudges
A greater number of companies are connecting the dots these days between happier employees and improved productivity and in turn, happier customers. While there are a number of ways to influence employee behaviors, we try to explore some of the methods to effectively nudge employees towards better organizational results.
1. Nudging to build better managers
"To do great things is difficult, but to command great things is more difficult." - Friedrich Nietzsche
We have all come across the phrase “He was the best manager I have ever had”. But do we really know what it takes to become a great manager? Being a good manager is definitely more than just driving your employees towards better performance and better results. Great managers are the ones who often succeed in guiding, shaping, and steering their teams to greater heights of engagement, job satisfaction, and efficiency.
Here are some simple tricks that will nudge managers to become better versions of themselves:
- Capitalize on people’s strengths: You always find people with varied strengths, attitudes, capabilities within your team. Learn to understand each employee’s strengths and capitalize on them to achieve the best results for the team as well as the organization. Remember, it also takes different strategies to engage and motivate each one of them based on their strengths and interests.
- Make rewards and recognition your best friend: When employees feel valued and appreciated for their efforts, they tend to perform better and stay engaged. Especially when employees are recognized amongst their peers, it not only values the achiever, but also shows to everyone in the team that hard work gets recognized. However, it is important to precisely define triggers for these rewards and be consistent so that it doesn’t come across as playing favorites.
- Nurture collaboration & communication: Involve your team in discussing important issues, take their views before making decisions (especially the ones that affect them), seek their opinion on the problems you are facing – encourage these behaviors to effectively motivate your team. Make sure you are communicating everything with almost clarity and accuracy.
- Master the art of delegation: One of the keys to becoming a great manager is to effectively delegate work and encourage your team-mates to take complete ownership of the delegated work. While assigning tasks and responsibilities, always keep their strengths and interests in mind to drive best performances.
Being a successful manager can be challenging at times. In order to succeed in this position, it is crucial for you to remember that your success is directly dependent on your team. So, as a manager, building a team that is engaged, motivated, and driven is the key to your success as well.
2. Nudging employees to create a culture of appreciation
“Gratitude can transform common days into thanksgiving, turn routine jobs into joy, and change ordinary opportunities into blessings.” – Proverb
We all feel elated when we are genuinely thanked by someone or appreciated for the work we have done, don’t we? That is because human beings have an innate desire to be appreciated and valued for what work they do.
Employees who feel valued and appreciated often are the ones who have deep job satisfaction, the ones who will be willing to work longer hours, the ones engaging in productive relationships with their peers and managers, the ones that are motivated to do their best, and work towards achieving organizational goals.
Apart from routinely thanking employees for their efforts, there are a number of ways to nudge employees towards a culture of gratitude.
Here, we try to explore some of the methods that have been proven to be effective:
- Make gratitude a habit: We can all get extremely absorbed in our day to day lives – balancing professional and personal lives. It is important to encourage employees to take moments of time out, every once in a while, to thank someone’s effort. Eg: While beginning a meeting, you can always start off by appreciating the efforts of one of your team-mates, Or, have a “Gratitude Board” in your office (or on the intranet), where anyone can go and pin a thank-you message to anyone else in the organization. Small steps like these can go a long way in building employee morale and motivation.
- Encourage learning & development: Employees feel they are valued when the organization takes an interest in their learning and development. They appreciate organizational initiatives like workshops, training, exposure to new projects, etc. that help them develop important work skills, beyond what they were hired for. Even when promotion opportunities are limited, employees are said to experience a higher level of satisfaction and engagement in expanding their skills.
- Build employee authority - Employees feel extremely valued when their opinions are heard and are encouraged to take part in the decision-making process. A sense of authority is experienced while being involved in discussions and tasks that have an impact on organizations growth, in turn leading to higher levels of job satisfaction
- Acknowledge Wins – Both big & small: Appreciate achievements however big or small. This invokes a desire in employees to keep performing better and consistently achieve better results. For all we know, each win matters to the employee as well as the organization.
- Encourage Workplace Celebrations & Friendships: The classic example of this will be birthday celebrations, retirement celebrations, deal-win celebrations, product launches, etc. Such celebrations encourage appreciation that is more inclusive and less competitive while encouraging employees to socialize with one another. This can go a long way in building stronger engagement with the organization.
Building a culture of gratitude within the workplace definitely takes time and effort - but comes with its own rewards of increased employee performance and satisfaction. Organizations with an open culture that promotes employee input, routinely rewards and recognizes performance, and encourages personal growth are definitely headed towards building a culture of gratitude amongst employees.
3. Nudging the leadership to enhance employee engagement
“The greatest leader is not necessarily the one who does the greatest things. He is the one that gets the people to do the greatest things.” – Ronald Reagan
Organizations often spend a huge sum of money on training leaders and developing leaders, often to see them fail in a short period of time. Leadership roles can be extremely challenging with constantly changing business environments and complex decision-making processes.
Sometimes, what cannot be achieved by development programs can be achieved by simple nudges. Instead of defining leadership competencies and behaviors, when nudges are used to influence their decisions, leaders are more likely to succeed.
Here are some important nudge strategies for leaders to adopt to build an engaged workforce:
- Set clear goals and reward employees on achieving goals: Ensuring that your employees are crystal clear about their goals and how it aligns with the organizational goals is perhaps the most effective way to engage and motivate them. When employees understand what is expected out of them -monthly, quarterly, and annually – it helps them focus on the performance and deliver better results on time. Rewarding employees who successfully achieve their goals further adds to the motivation.
- Learn to Recognize Potential: Leaders may exist at any level within the organization. Whenever you come across employees who have performed exceptionally well under difficult or unusual circumstances, never forget to appreciate and recognize their potential. These might be the people who have hidden skills and behaviors that make them capable of fitting into critical roles in the future.
- Support your managers through coaching: Encourage a culture of open discussions where your employees feel free to come to you to discuss their challenges and fears. Coach them on various tricks of the trade that will help them perform better in their respective roles.
These are only illustrative examples of some of the nudges that leaders can apply to improve engagement within the organization. There can be a number of other nudges that can be structured to push employees towards better health, reduced absenteeism, increased productivity, and engagement.
We see nudges everywhere, and you’re most likely already using them in your organization’s strategies. However, looking further into how nudging techniques can be customized to each cadre and personalized to influence the actions of each employee is what drives the best outcome. Want to know how to improve organisational culture by influencing employee behaviour using nudges? Talk to us now.