Employee Branding Strategies with Examples to Build a Stronger Workforce and Employer Reputation

Con la rivoluzione apportata dalla tecnologia avanzata, il ruolo odierno in un'organizzazione è più importante che mai. Non si tratta più di "fare il proprio lavoro ed essere pagati". Il fattore più importante di un'azienda, la sua reputazione, è nelle mani dei suoi dipendenti, grazie all'idea di employee branding. 

Do you know that for 84% of job seekers, the decision to apply for a job depends on its reputation as an employer? Also, it’s not just the candidates; around 96% of companies believe employer branding can impact their revenue.  

Non è affascinante vedere come anche un solo dipendente insoddisfatto possa influenzare la reputazione, l'immagine del marchio e, soprattutto, la fiducia dei consumatori di un'organizzazione? 

Che cos'è l'employee branding? 

Employee branding can be defined as an employer's reputation among its workforce, or in other words, it is about how your employees value you as an employer. It can make companies more acceptable in the talent marketplace, thus hiring and retaining talented employees matching your company's culture and values. 

What makes it different from employer branding? 

L'employer branding riguarda l'immagine o la reputazione della vostra organizzazione come datore di lavoro, evidenziata ai dipendenti interni e ai potenziali candidati esterni. In breve, comunica quanto sia bello lavorare nella vostra azienda. 

Ciò significa che possiamo affermare che il branding del datore di lavoro e quello del dipendente sono reciprocamente collegati. Come? 

A great employer branding strategy can attract great candidates, leading to great employees and better and natural employee engagement. 

Employee engagement is the act of having employees appreciate their work, becoming more productive and active employees. Employer branding is how a company sells itself to potential candidates, the way that same company might sell its products. You might think these are mutually exclusive ideas. 

Why is employee branding crucial in 2025? 

With the revolution brought by advanced technology, the role employees play in an organization is more prominent than ever. It’s no longer just about doing a job and getting paid. One of the most valuable assets a company holds today—its reputation—lies in the hands of its people. This is where the concept of employee branding steps in. 

La costruzione di un employer brand positivo può aiutare la vostra azienda in molti modi. Vediamo nel dettaglio alcuni dei vantaggi dell'employee branding: 

1. Miglioramento della visibilità online 

An employee's voice is considered to be three times more credible than the CEO's. So, word-of-mouth marketing by your workforce's positive online presence can help get better online visibility for your company brand in the digital world.  

This can help in increasing the organic traffic in your online channels. This can help in getting your brand assets out there as well as increasing the organic traffic in your online channels. You can use free tools to check your organic traffic. 

2. Miglioramento dell'impegno e delle prestazioni dei dipendenti 

Non si tratta sempre di trovare potenziali candidati. Un migliore employee branding significa un ambiente di lavoro eccellente, avanzamento di carriera, sviluppo personale, ecc. per la vostra attuale forza lavoro, migliorando così la loro produttività. 

3. Migliore pool di talenti 

Employee branding helps organizations recruit the best talents from a large talent pool of interested, potential candidates. According to the LinkedIn Global Recruiting Trends Report, around 80% of talent acquisition managers say that employer branding significantly impacts hiring great talent. 

4. Riduzione del turnover dei dipendenti 

By focusing on employer branding experience, companies can achieve a 28% decrease in staff turnover. How? As we discussed earlier, you will get to hire qualified candidates, the best of the best. This will reduce the chances of replacing them anytime soon. 

Inoltre, se diventate un'organizzazione favorevole ai dipendenti, potete creare un forte legame tra datore di lavoro e dipendente, che ridurrà ulteriormente le possibilità che questi se ne vadano per un'opportunità migliore. 

5. Riduzione del costo per assunzione 

Having a negative brand reputation costs companies at least 10% more per hire. Because a bad brand reputation equals a bad work environment, it is important to have positive employee branding since the current employees' referral and positive feedback can provide you with a ready-made talent community, ready to get hired. 

When does employee branding start making an impact? 

The effects of employee branding are not always immediate, but they grow exponentially over time. It begins from the moment a candidate interacts with your brand—through job ads, your website, or employee testimonials. A thoughtful employee branding process ensures each of these touchpoints reflects authenticity and value. 

In fact, 4 out of 5 candidates say the experience they have during recruitment reflects how a company treats its people—making it essential to implement branding efforts right from the hiring stage. 

How to do employee branding (strategy with examples) 

The right employee branding strategies can improve the performance of your company. Here we are going to see how it is done. 

1. Identificare il marchio del datore di lavoro esistente 

The first step towards building employee branding techniques is to have a good understanding of your brand. This will give you an idea of the existing employer brands, its present challenges, improvements needed, etc. This will help you to work on your company’s unique value proposition. 

Quanto è importante l'UVP per un'azienda? Definisce ciò che rende unica la vostra azienda. Queste brevi ma efficaci dichiarazioni UVP aiuteranno sia i membri del team che i consumatori a comprendere i vostri valori fondamentali. 

2. Condurre un audit del marchio del datore di lavoro 

Now, ask your internal and external research on the employer brand. You can conduct surveys, feedback sessions, one-to-one meetings, etc., with existing employees and new candidates, etc., to know how well they understand its visions, mission, and values.  

Also, do social media searches, read feedback and reviews from other websites too. Leveraging social media can significantly enhance employer branding by showcasing your company culture, employee experiences, and workplace values.  

For instance, growing your Instagram presence can help you reach a wider audience and attract top talent. This is a key part of employee branding techniques. 

Netflix, one of the best online streaming companies globally, is a great example of listening and treating employees as valuable assets. 

3. Creare una proposta di valore unica per i dipendenti per il vostro marchio. 

Quindi, sulla base di queste intuizioni, dovete sviluppare una nuova proposta di valore unica per la vostra azienda. L'EVP rappresenta fondamentalmente ciò che un'azienda rappresenta, ha bisogno e offre come datore di lavoro. È un fattore chiave dell'Employee branding, poiché si tratta di un messaggio di marketing e di una promessa fatta ai dipendenti, che spiega cosa funziona e cosa no. 

4. Educare i dipendenti sul vostro marchio 

Educating employees about your brand will transform them into brand ambassadors, who can add value to the whole employee branding techniques you are looking forward to fulfilling.  

Please provide them with internal brand training sessions to raise awareness and recognize the brand’s vision and goals so that they can be on the same boat as yours. 

5. Ottenere il sostegno dei dipendenti attuali 

For job seekers, the main source of getting information on your brand, culture, and value is from the existing employees. 50% of professionals say they won’t go for an organization with a bad reputation, even with a pay rise.  

So, how to make your employees in favor of employee brand engagement ideas of your company? 

Potete offrire opportunità di apprendimento e di sviluppo, offrire un compenso speciale per i risultati ottenuti o per le migliori segnalazioni, oppure organizzare eventi comunitari a questo scopo, facendo in modo che la forza lavoro condivida le proprie esperienze positive in azienda. 

6. Ottimizzare le strategie di assunzione 

4 out of 5 candidates say that the candidate experience they receive while the hiring process is a sign of how a company values its people. 

Quindi, dovete assicurarvi che i potenziali candidati abbiano un processo di onboarding senza intoppi. Rendeteli entusiasti dei ruoli futuri e delle relative opportunità, fin dall'inizio. Ciò contribuirà a creare idee di coinvolgimento dei dipendenti anche nel lungo periodo. 

Digital Ocean, un fornitore di servizi di infrastruttura cloud, dà il miglior esempio di come migliorare l'esperienza di onboarding per un candidato. Nella loro sezione dedicata alla carriera, hanno aggiunto una pagina "risorse e aiuto per i candidati". Si tratta sostanzialmente di una guida su ciò che un candidato deve aspettarsi al colloquio, con alcune domande e risposte comuni. Interessante, vero? 

7. Diffondere la notizia attraverso i social media 

Share testimonial videos, fun posts, photos, and slideshows through various channels like social media to tell your employee's stories, preferably by the employees.  

A study by Weber Shandwick, a global public relations firm, shows that 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. So make the best out of that for employee branding by trying out various employee brand engagement ideas. 

Which platforms work best for employee branding? 

Social media remains the top channel, especially platforms like: 

• LinkedIn – for professional branding and hiring 
• Instagram – for showcasing culture and events 
• Facebook – for community engagement 
• Glassdoor – for honest reviews and testimonials 

Other effective tools include: 

• Company websites and career portals 
• Employee referral programs 
• Online communities and forums 

Utilizing these platforms strengthens employee brand engagement and ensures consistency across touchpoints. 

How Empuls helps build a strong employee brand 

In today’s competitive world, your employer brand isn’t built by campaigns — it’s built by your people. Empuls empowers organizations to naturally turn employees into brand advocates by boosting engagement, recognition, communication, and loyalty. Here’s how Empuls strengthens your employee branding efforts. 

Aligns employees with your vision and culture 

Empuls’ social intranet acts as a central hub to share company updates, celebrate milestones, and foster transparency. Through town halls, AMA sessions, and community groups, employees feel deeply connected to your values, mission, and culture. 

Caratteristiche principali: 

• Social intranet for news, wins, and updates  
• Community groups for deeper connections  
• Town halls and live interactions with leadership  

Turns employees into authentic brand advocates 

Recognition is one of the most powerful tools for employee branding. Empuls makes it easy to acknowledge achievements, reinforce core values, and encourage employees to share their successes externally through social media integrations. 

Caratteristiche principali: 

• Peer-to-peer recognition and core value badges  
• Wall of Fame (interactive and TV mode) to spotlight achievers  
• LinkedIn integration for social sharing of recognitions  

Enhances candidate and new hire experiences 

The employee brand journey starts at first touch. Empuls ensures candidates and new hires experience a warm, engaging onboarding with automated greetings, onboarding surveys, and welcome kits. 

Caratteristiche principali: 

• Onboarding and lifecycle surveys  
• Automated first-day celebrations and milestones  
• Digital signage to spotlight new joiners  

Boosts employee engagement and retention 

Happy, engaged employees are natural brand ambassadors. Empuls keeps employees motivated with timely feedback, personalized recognition, milestone celebrations, and AI-driven nudges to ensure no achievement goes unnoticed. 

Caratteristiche principali: 

• Pulse, eNPS, and lifecycle surveys  
• AI nudges for achievements and recognitions (powered by Em)  
• Service awards and customized milestones  

Strengthens online employer brand presence 

Empuls fuels external employer branding by encouraging real employee storytelling. Recognition posts, achievements, and brand moments shared across platforms like LinkedIn and Glassdoor build credibility and attract top talent. 

Caratteristiche principali: 

• Social feed and social sharing for wider visibility  
• Capture employee testimonials and highlight brand moments 

And most importantly... 

Oggi si tratta di essere "in prima fila". Lo stesso vale per la reputazione di un'azienda, in cui il branding dei dipendenti gioca un ruolo fondamentale. Cercate quindi di comunicare ai vostri dipendenti ciò che rappresenta la vostra organizzazione: i valori, la visione, la missione, gli obiettivi e il loro ruolo in tutto ciò. 

2/3 of recruiters predict that the importance of employer branding in their organizations will rise in the next 12 to 24 months. That is, nowadays, companies are more interested in employee branding than employee branding. This dramatic shift from the ‘idea of creating a perfect working place where employees love to work’ in to’ transforming the working space in a way employees like’ will make some heavy changes in the way businesses work in the future. 

Date un po' di tempo alle idee di branding dei dipendenti per essere attuate. In questo modo, potrete assumere i migliori talenti, migliorare l'efficienza dei dipendenti esistenti e ridurre la spesa per gli stipendi, aumentando così la produttività complessiva e i ricavi. 

Domande frequenti