Top 10 Employee Needs Every Organization Must Address to Boost Retention & Productivity in 2025

Employees are key to business success. Explore the top 10 employee needs—from job security to recognition—and learn how to fulfill them to boost morale and retention.

Employee needs to guide them toward better performance and continued relations with the company. Did you know that highly engaged employees are 87 percent less likely to exit their present companies?

Employees are an organization's asset and play a major role in its progress. In return, they need to be compensated not only in monetary terms but also through other means. This can reduce the organization's attrition rate.

Blog ini menjelaskan kebutuhan karyawan dan mengapa organisasi harus berusaha memenuhi kebutuhan mereka secara efektif.

Mengapa organisasi harus memperhatikan kebutuhan karyawan?

The employees' role in the growth of the organization is immense. Companies should respect employee needs to:

1. Mempertahankan tenaga kerja yang bahagia

When organizations pay attention to employees' needs, they feel valued and are happy to work there.

2. Meningkatkan produktivitas

Employees who are happy contribute more. When employees contribute more, it leads to improved productivity, which ultimately drives organizations to success.

3. Meningkatkan layanan pelanggan

Employees are more engaged and actively involved in satisfying the needs of the customers when they are recognized. This improves customer service.

  1. Retain employees

Employee turnover is a huge cost to the company. Paying attention to employee needs keeps them committed and continues their service in the company.

5. Membawa inovasi

Mendorong karyawan untuk menghasilkan inovasi dan talenta baru, yang membantu perusahaan lebih berkembang dalam lingkungan bisnis yang kompetitif.

What are some of the employee’s needs?

Karyawan didorong oleh banyak kebutuhan selain dari kebutuhan moneter mereka. Beberapa di antaranya adalah:

1. Keamanan kerja

Employees need to have confidence in the security of their jobs and work peacefully. The fear of losing their current job keeps them looking for other opportunities. To prevent this, companies should communicate with their employees and keep them informed of the position of the company.

Employees should be able to develop trust that they can continue working in the company as long as they contribute their best. Amidst heavy competition and uncertainties in business, a secure job becomes highly essential, and most employees look for this factor when they choose a company.

How can Empuls help?

Empuls enhances communication transparency and organizational alignment via its Social Intranet and AI-powered insights. When employees feel heard and are in the loop about business goals and performance, their trust in job security increases.

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Sebagai contoh, dalam studi kasus ini, Nobel Consulting mengungkapkan tantangan yang dihadapinya karena kurangnya pengakuan atas kebutuhan karyawan akan keamanan kerja. Karena kepemimpinan yang buruk, beberapa karyawan dipecat dalam waktu satu minggu, padahal prosedurnya adalah memberikan pemberitahuan satu bulan sebelumnya. Hal ini menciptakan ketakutan akan keamanan pekerjaan.

2. Kemajuan karir

Every employee has a vision about the progress they want to make in their respective careers. Companies should facilitate this and offer training and development facilities, which will motivate the employees to perform better.

Companies should support employees and help them climb the ladder. Frequent meetings and discussions help managers understand employees' needs.

How can Empuls help?

Empuls integrates with HRIS and LMS platforms, and supports upskilling benefits via Lifestyle Spending Accounts (LSA). Employees can use fringe benefits for online learning and development, promoting career growth​.

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Google, the tech giant follows a 20% time policy, where employees spend 80% of their time in core projects and 20% on innovation activities that kindle their interest, for their career growth.

The company also invests a considerable amount on training and development to help employees advance in their careers. You can read the full case study about Google’s 20% policy here.

3. Kesempatan yang sama

Equal opportunity encompasses equality in recruitment policies, equal training, equal payment for similar roles, etc. Companies that practice equal opportunities ensure fairness in operations, which prevents bias among employees and boosts their morale.

How can Empuls help?

The platform fosters a culture of inclusivity through transparent peer recognition, unbiased nomination workflows, and accessible employee feedback loops. Its design is compliant with global accessibility standards like WCAG, ISO 27001, and GDPR​.

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Sebuah studi kasus dengan referensi khusus ke Rumah Sakit BDF di Kerajaan Bahrain menunjukkan bagaimana kesempatan yang sama dan kinerja karyawan saling terkait. Ketika karyawan diperlakukan sama, mereka merasa dihargai dan ingin memberikan kontribusi terbaiknya untuk pertumbuhan organisasi.

4. Keseimbangan antara pekerjaan dan kehidupan pribadi

The lack of work-life balance in most organizations is the main reason for high employee turnover. Most companies do not recognize the need for employees to devote time and energy to their commitments, resulting in a demotivated workforce.

Employees can concentrate and work better only if they can balance their time between work and at their end. They must be encouraged to go on vacations, spend time on health and wellness, etc.

How can Empuls help?

Empuls offers flexible fringe benefits that support physical wellness, mental health, family care, and remote work setups—enabling employees to strike a healthier work-life balance​.

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Ikea, produsen furnitur asal Swedia, memberikan perhatian besar terhadap kesehatan para karyawannya. Kebijakan promosi kesehatan di Ikea meliputi penyediaan makanan sehat bersubsidi dan podiatri gratis.

Due to the physical activity involved at work, the foot massage brings great relief to the staff. Even on shop floors, the departmental managers take turns helping, thus providing balance to the floor staff.

5. Fleksibilitas

Every employee expects a flexible work environment. This can include flexibility with respect to shift timings, work-from options, paid leaves, etc. A flexible workplace understands the needs of the employees and is more welcomed by them.

How can Empuls help?

Features like Salary Advance help employees handle unplanned expenses with ease. This reduces stress and gives them more control over their finances without relying on high-interest loans​.

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Sebagian besar perusahaan tidak memperhatikan kebutuhan ini dan hal ini mengakibatkan ketidakpuasan karyawan. Organisasi yang menawarkan fleksibilitas, seperti Kraft Foods, misalnya, dapat melihat peningkatan yang cukup besar dalam kepuasan karyawan.

Pekerja per jam di Kraft Foods sangat tidak puas karena kurangnya fleksibilitas. Mereka tidak dapat mengubah shift atau meminta pembagian kerja. Hal ini mendorong terciptanya opsi kerja fleksibel yang disebut Fast Adapt untuk para karyawan yang bekerja 24/7 di fasilitas manufaktur.

Dengan program ini, karyawan dapat mengambil liburan satu hari, dan meminta pergantian shift. Hal ini disukai oleh karyawan dan meningkatkan kepuasan kerja.

6. Kompensasi yang kompetitif

Fair and competitive compensation is another major employee need. This is very important to keep them committed to the organization. If their needs are not satisfied in their current employment, employees start to look for other companies that provide competitive pay.

The company should fix periodic increments based on inflation. Though employees desire recognition other than monetary compensation, this factor is primary.

Retention bonuses, rewards for excellent performance, increased pay for more responsibilities, etc., are soame forms by which companies can compensate employees.

How can Empuls help?

While not a payroll system, Empuls boosts perceived compensation through:

  • Tax-saving benefits (fuel, telecom, meals)
  • Discounts and cashback from 6,000+ brands
  • Global rewards catalog including Amazon, experiences, gift cards​.
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Studi kasus yang melibatkan Warid Telecom, Bangladesh menekankan perlunya kompensasi yang kompetitif untuk meningkatkan kepuasan kerja. Perubahan dalam lingkungan bisnis memaksa organisasi untuk mencari strategi kompensasi total untuk memuaskan karyawan mereka.

Warid Telecom menerapkan strategi ini dan hal ini menghasilkan banyak umpan balik positif dari para karyawan. Paket kompensasi total termasuk tunjangan, penyesuaian biaya hidup, pembayaran berdasarkan prestasi, keuntungan relasional, dll.

7. Pengakuan

To engage employees better, they need recognition in the form of rewards or awards. Employees work toward the organization's goals, and their contributions must be appreciated.

How can Empuls help?

Recognition is central to Empuls. It supports:

  • Peer-to-peer recognition
  • Core value badges
  • Service milestones
  • Spot awards
  • Intelligent AI nudges to ensure no contribution goes unnoticed​.
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Program penghargaan dan pengakuan harus fleksibel dan terukur. Kebijakan penghargaan Heineken adalah salah satunya. Ketika perusahaan mengidentifikasi bahwa mereka membutuhkan program penghargaan dan pengakuan yang mencakup lebih banyak staf daripada sebelumnya, mereka menciptakan BREWards.

Ini termasuk penghargaan moneter dan non-moneter. Program penghargaan ini adil di semua tingkat organisasi. Program ini mencakup tenaga kerja yang beragam di Heineken.

8. Penyertaan

There is a greater emphasis on diversity and inclusion in recent times. There are several underrepresented groups of candidates who are waiting for equal opportunities. Organizations have started recognizing this and making inclusion a part of their recruitment policy to fulfill this employee need.

Inklusi memastikan bahwa organisasi bebas dari bias berdasarkan jenis kelamin, warna kulit, ras, etnis, dll. Banyak organisasi terkemuka telah menunjukkan bagaimana inklusi dan keragaman dapat membangun citra merek.

How can Empuls help?

Empuls supports transparent and equitable recognition and feedback systems that encourage diversity and inclusion. AI insights help managers ensure fair recognition across teams​.

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Henkel, misalnya, memperkenalkan kebijakan inklusi di mana mereka bertujuan untuk meningkatkan partisipasi perempuan di semua tingkat organisasi. Mereka mempromosikan kepemimpinan yang seimbang secara gender melalui jaringan, kampanye, dan pendampingan.

9. Umpan balik

One of the major needs of employees is to be heard. They want employers to listen to them and introduce necessary corrective measures. This process motivates them and improves employee satisfaction. A satisfied employee gives back to the company through improved performance.

How can Empuls help?

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A case study on Mastercard, the popular multinational financial services company, revealed that one of employee’s needs was feedback on their performance.

The company wanted to improve employee engagement for which a survey was conducted. The results revealed that managers needed coaching on the feedback front.

A coaching program was initiated with an aim to incorporate this skill in managers. Post the session, the survey showed noticeable improvement in the feedback front as managers were now able to satisfy this need of the employees and keep them engaged better.

10. Rasa memiliki

Employees spend most of their time at the workplace and seek a sense of belonging. They expect a supportive team and want to feel valued. They are a part of the organization's success and do not want to be secluded.

How can Empuls help?

Empuls' social intranet, community groups, celebration tools, and Wishboards help employees feel seen, heard, and celebrated—whether it's a birthday, a promotion, or a company win​.

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Perusahaan dapat mengembangkan rasa memiliki dengan kebijakan inklusif, latihan membangun tim, dll. Accenture, sebuah organisasi dengan ribuan karyawan, mengembangkan rasa memiliki melalui beberapa perubahan pada kebijakan SDM-nya.

Salah satunya adalah menghilangkan bias dan mempromosikan inklusi dan keragaman. Perusahaan ini beralih dari pendekatan tradisional dan membangun kerangka kerja yang fleksibel yang dapat dihargai oleh para karyawan.

Employee needs vs. Empuls solutions – Use case | Persona | Platform match

Following is a comparison table:

Employee Need / Use Case

Primary Persona(s)

How Empuls Addresses It

Keamanan Kerja

Employee, Leadership

Transparent communication via Social Intranet & AI-backed insights builds trust and clarity around business goals​.

Career Advancement

Employee, HR

Offers upskilling via LSA fringe benefits, integrates with LMS, supports learning rewards, and allows flexibility in benefit choice​.

Equal Opportunity

HR, Leadership

DEI-aligned feedback tools, fair recognition through AI-powered nudges, inclusive reward workflows, and GDPR/ISO-compliant platform​.

Work-life Balance

Employee, Manager, HR

Empuls Perks & Benefits include wellness allowances, family care, travel benefits, and remote work support—customizable by HR​.

Fleksibilitas

Employee, HR

Salary Advance feature offers real-time earned wage access; fringe benefits allow employees to choose what matters most to them​.

Competitive Compensation

Employee, Leadership

Empuls enhances perceived compensation with global discounts, tax-saving perks, and 1M+ gift card and reward options​.

Pengakuan

Employee, Manager, HR

Peer-to-peer, spot, service, jury, and milestone awards powered by smart nudges, automation, and unified dashboards​.

Inclusion

HR, Leadership

Empuls promotes inclusion via AI insights, DEI-compliant recognition, community groups, and anonymous feedback tools​.

Umpan balik

Employee, Manager, HR

eNPS, pulse, 360° and lifecycle surveys with analytics to measure employee sentiment and create action plans​.

Sense of Belonging

Employee, HR

Digital celebrations, Wishboards, social intranet, hobby groups, and personalized milestones create emotional connection and visibility​.

Penutup

Paying attention to employees' needs is imperative for retaining the talents that are the backbone of the company. Satisfying these needs creates a closer bond between the organization and the employees.

Happy employees spread happiness through better performance, which helps organizations accelerate their growth. Thus, companies should understand the needs of employees and help them develop their organizational skills.

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