Top 12 HR Challenges in 2025 and How to Overcome Them Strategically
From hybrid work models to talent retention and tech gaps, uncover the top HR challenges in 2025 and how platforms like Empuls can help you overcome them strategically.
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The post-pandemic era has reshaped the HR landscape by introducing dimensions of cultural shift, digital transformation.
ion that bombarded the panorama with disruption, and technological installation. From curating a good leader who can change how a company operates to finding top talents to welcoming new technologies to smoothen the engagement pipeline, HR challenges are many and require strategic input to overcome.
A study by Forbes has indicated that 60% of HR leaders focus on developing their management team and their effectiveness to usher improvement in future work. With 47% of HR leaders prioritizing employee experience, 53% mitigating change to improve mental health, and 46% focusing on prioritizing attracting top talents, the challenges of completing each task would require statistical insight and a strategic approach.
Para profesional SDM bertugas untuk mempertahankan jalur karyawan yang bersemangat untuk meraih kesuksesan sekaligus mengelola lingkungan kerja yang sangat berbeda dalam lingkungan yang penuh tantangan ini.
Organizations must understand and address the top five HR challenges of 2025 as they pivot to a new post-pandemic reality. Where and how we work will likely continue to undergo rapid changes. Agility will be critical.
Top five HR challenges to address and overcome in 2025
Here are the five HR challenges you must address in 2025:
1. Apakah karyawan Anda siap untuk kembali ke kantor?
The pandemic has altered how we will work in the future. Work is not necessarily a place anymore, and some remote work seems here to stay. Many companies are canceling their plans to build offices. Pinterest recently paid $89.5 million as a penalty to cancel plans to create a new 490,000 sq. ft. office in San Francisco.
Sederhananya, selain keterkejutan awal semua orang yang bekerja dari rumah, pekerjaan jarak jauh telah menjadi sukses tanpa syarat.
In recent months, some companies in the USA insist that their employees come back to the office. These include influential banks like JP Morgan, Goldman Sachs, Bank of America, and Morgan Stanley. They may be the outliers.
Most companies are focusing on a new hybrid work model, where employees come in to work on some days and work remotely on others. Some work, like team brainstorming sessions, innovation workshops, or in-person briefings, may require employees to come to the office.
Namun, sebagian besar pekerja berpengetahuan dapat mengambil manfaat dari peluang bekerja dari mana saja. Beberapa industri-seperti sektor jasa-akan terus mengharuskan sebagian besar karyawannya untuk datang ke lokasi.
Menggunakan tingkat produktivitas yang menurun sebagai alasan untuk memaksa karyawan datang ke kantor bukan lagi argumen yang dapat diterima. Bukti empiris tidak mendukung pendapat tersebut.
Memaksakan karyawan untuk kembali ke kantor juga bisa menjadi bumerang bagi manajemen, seperti dalam kasus Apple. Beberapa minggu yang lalu, Tim Cook dan timnya mengumumkan bahwa karyawan akan diminta untuk kembali ke kantor Apple setidaknya tiga hari dalam seminggu.
Penolakan dari para karyawan langsung muncul dan menjadi hal yang memalukan bagi publik. Sebuah email internal karyawan kepada manajemen segera beredar dan mengumpulkan ribuan tanda tangan karyawan: "Pesan seperti, 'kami tahu banyak dari Anda yang ingin sekali terhubung kembali secara langsung dengan kolega Anda di kantor,' tanpa adanya pesan yang mengakui bahwa ada perasaan yang bertentangan secara langsung di antara kita, terasa meremehkan dan tidak valid." Google juga pernah mengalami kesalahan langkah yang serupa.
Para eksekutif bisnis dan pemimpin SDM mungkin tidak cukup menghargai bahwa masa depan pekerjaan telah berubah secara permanen.
2. Lanskap rekrutmen dan retensi sedang berubah.
Para ekonom berspekulasi bahwa mungkin ada banyak alasan untuk kekurangan pekerja ini. Banyak generasi baby boomer yang memutuskan untuk pensiun daripada menunggu pandemi mereda. Perempuan terus menghadapi tantangan dalam hal pilihan pengasuhan anak sebagai hambatan untuk kembali bekerja.
Tunjangan pengangguran yang besar mungkin juga berkontribusi. Perusahaan seperti McDonald's, Costco, dan Amazon, menaikkan upah untuk mengatasi tantangan rekrutmen ini, dan banyak perusahaan lain yang menawarkan bonus perekrutan yang signifikan.
Burnout is a natural phenomenon in many parts of the world. SHRM surveys show that 50% of employees in North America are planning to quit and look for a new job by 2025. Better compensation and benefits and better work-life balance are two main reasons.
Almost 4 million Americans quit their jobs in April 2021 alone! In a curious contradiction, employees who have worked from home indicate that their bosses have doubted their productivity, which has forced them to work longer hours.
The bottom line is that there is intense competition for workers. It is no surprise that leaders rank attracting and retaining talent as a top challenge for 2025.
Para pemimpin SDM harus mengambil pendekatan yang inovatif dan berani untuk akuisisi dan retensi talenta di lingkungan ini. Setiap perusahaan meningkatkan investasi teknologi SDM mereka untuk mengatasi tantangan ini.
Other ideas include increasing employee engagement and rewarding the work of good employees. Extensive exit interviews may provide vital clues for better retention.
Potential candidates can have multiple options and may not respond well to cumbersome application processes, needing streamlining. Leveraging the contacts of existing employees for new hires is increasingly a great option.
3. Tunjangan karyawan dapat menjadi pembeda.
Tunjangan karyawan pada masa sebelum pandemi perlu dinilai kembali dan dikalibrasi ulang untuk era pasca pandemi. Misalnya, seiring dengan tren bekerja dari mana saja yang terus berlanjut, memberikan dukungan untuk mempertahankan lingkungan kerja yang sesuai di rumah merupakan manfaat yang penting.
With fewer employees in the office, the onsite gym and free office meals may have less appeal. Employers can also save money on smaller offices and lowered costs like transport subsidies etc.
One estimate, savings can amount to almost $ 11,000 per half-time remote employee per year. Utilizing some of those savings to improve employee benefits is recommended.
Salah satu efek yang kurang ditekankan dari era pasca pandemi adalah dampak Covid-19 terhadap kesehatan mental karyawan.
Increasingly, a new role of Director of Wellbeing is being created in many companies. Showing appreciation with well-thought-out employee benefits can help to enhance morale and provide relief from difficult times. Headspace, a meditation app, is a more popular add-on to the employee benefits package.
Another way to expand employee benefits and incentives is to utilize platforms and catalogs from companies like Empuls to turbo-charge the benefit choices, thus making it easy for employees to consume the benefits.
4. Era pembelajaran berkelanjutan telah tiba.
Lebih dari sebelumnya, jika karyawan dan organisasi ingin tetap menjadi yang terdepan di antara para pesaingnya, pembelajaran berkelanjutan harus menjadi hal yang normal di tempat kerja.
Hampir 80% CEO sangat memperhatikan kemampuan tenaga kerja mereka untuk memiliki keterampilan yang diperlukan agar perusahaan mereka sukses.
The era of ContinuousNext and the increasing velocity of change driven by digital transformation creates challenges for employees who need to stay relevant and create value for their organizations. R leaders need to understand that you can't "fire and hire" your way to organizational success. Upskilling and reskilling need to be a core HR priority.
Another trend in e-learning is personalized learning. We all do not learn at the same pace and benefit from individualized content. Tee Rubenstein, VP of edX, says, "edX For Business saw massive growth in 2020 as companies increased investments in providing training for upskilling". Companies like Coca-Cola and Home Depot invested in specialized employee training and development apps with remarkable success.
5. Tantangan budaya dalam lingkungan kerja hibrida
In February 2021, Sunder Pichai, the CEO of tech giant Google, warned that the pandemic could hinder Google's ability to maintain its culture in the future. Google is synonymous with its unique culture, and this matters. In surveys, many other company executives also struggle with a coherent plan for their organizational culture.
Tantangan untuk mempertahankan budaya perusahaan yang seragam dengan tenaga kerja yang tersebar bukanlah hal yang sepele. Untuk mengatasi masalah ini, mulailah dengan rencana komunikasi yang solid karena karyawan akan merasa lebih terhubung ketika mereka merasa berada dalam lingkaran komunikasi. Pekerjaan jarak jauh, bahkan ketika itu paruh waktu, dapat membuat karyawan merasa terisolasi.
Create opportunities for socialization. The virtual happy hour has been a trendy addition to the company milieu. Make sure that you are available to your employees, even if only virtually. Today, a dispersed workforce can straddle many countries and cultures. Sharing the heritage of different cultures can be rewarding and create bonds.
Recognition remains a preeminent employee engagement tool. Ending digital rewards and encouragement – using platforms like Empuls – create essential touchpoints.
Inevitably companies have shed millions of jobs during the pandemic. Some experts estimate that 32-42% of job losses will be permanent. Layoffs are significant impairments to company culture because they substantially impact morale. So, companies continue resizing staff levels, HR leaders should create a transparent and defensible criterion for layoffs.
Meningkatkan perekrutan juga menciptakan peluang untuk fokus pada budaya perusahaan yang diinginkan di masa depan. Melakukan penilaian budaya memberikan informasi penting tentang kondisi saat ini. Menciptakan penanda budaya dengan karyawan berkinerja tinggi kontemporer dapat menciptakan dukungan yang diperlukan dari konstituen utama dan memungkinkan metodologi perilaku untuk mendorong kecocokan budaya karyawan baru.
Setelah protes keadilan sosial global, SDM juga harus menciptakan tempat kerja yang lebih inklusif dan beragam.
Rapor mengenai kinerja SDM dalam berbagai kategori kembali bekerja cukup menggembirakan. Perekrutan yang kohesif dan pengalaman orientasi perlu ditempatkan lebih tinggi dalam daftar prioritas SDM. Menunjuk mentor untuk karyawan baru sangat bermanfaat.
6. HR technology adoption is still lagging behind
Despite the wave of digital transformation during the pandemic, many HR departments are still lagging in adopting cutting-edge technology. The current HR trends and challenges reveal a clear need for better integration of automation, AI, and data analytics in HR processes.
Modern HR tools can simplify everything from recruitment and onboarding to performance management and employee engagement. However, resistance to change, budget limitations, and lack of training often stand in the way.
HR leaders must prioritize digital adoption as part of their strategic roadmap. Investing in easy-to-integrate, scalable tools—like chatbots for FAQs or AI for resume screening—can significantly elevate productivity and decision-making.
7. Data-driven decision-making needs more attention
With HR becoming more strategic than administrative, the demand for data-driven insights is more pressing than ever. However, many HR teams still lack the tools, infrastructure, or mindset to leverage data meaningfully.
This presents one of the top HR problems—a gap between data collection and actionable insights. From predicting attrition to evaluating training effectiveness, HR metrics can empower better planning and people management.
HR leaders should focus on building analytics capabilities and creating a culture where decisions are backed by evidence rather than assumptions.
8. Compliance and data privacy are growing concerns
The rise of remote work and global hiring has made compliance and data privacy a critical HR concern. With employees working across borders, companies must navigate a maze of local labor laws, tax regulations, and privacy policies like GDPR and CCPA.
The risks of non-compliance range from hefty fines to reputational damage. Ensuring secure handling of employee data and staying up to date with evolving employment laws is now more challenging than ever.
To manage these HR trends and challenges, companies should work closely with legal teams, invest in secure HR systems, and conduct regular audits.
9. Building leadership pipelines for future-readiness
Another major concern in the list of top HR challenges is the lack of strong leadership pipelines. With rapid organizational changes and baby boomers retiring, there's a leadership vacuum looming over many enterprises.
Companies that fail to identify and groom future leaders risk stagnation and internal chaos during transitions.
HR should work proactively to spot high-potential talent early, offer leadership development programs, and align career paths with organizational goals. The ability to adapt and lead in times of uncertainty must become a core leadership competency.
10. Employee disengagement and quiet quitting
Amidst rising burnout and hybrid work fatigue, employee disengagement has emerged as one of the top HR problems in 2025. Apathy, lack of recognition, and unclear career paths have led to a growing trend of "quiet quitting"—employees doing the bare minimum to get by.
To reverse this trend, HR must double down on continuous feedback, transparent communication, personalized recognition, and career growth initiatives. Incorporating platforms like Empuls or leveraging internal surveys can uncover pain points early and guide re-engagement strategies.
11. Navigating ethical concerns around AI in HR
Artificial intelligence is revolutionizing how HR teams operate—from resume screening and employee engagement to performance tracking and workforce planning. But with this power comes responsibility. One of the current HR trends and challenges revolves around the ethical use of AI.
Bias in AI algorithms, lack of transparency in decision-making, and concerns around employee surveillance are emerging as top HR problems.
For instance, using AI to analyze facial expressions during virtual interviews or track employee productivity can raise serious ethical and legal concerns.
HR leaders must ensure that AI is used to enhance—not replace—human judgment. Establishing clear policies, regularly auditing AI systems for bias, and promoting transparency in how AI tools are used will be critical in maintaining employee trust and legal compliance.
12. Upskilling HR teams to work with AI-driven systems
As AI-powered platforms become an integral part of recruitment, learning, performance, and engagement, HR professionals must be equipped to work alongside these tools effectively. However, a significant capability gap exists when it comes to understanding and leveraging AI in daily HR functions.
This gap is among the top HR challenges today—HR teams need more than just technical tools; they need the knowledge and skills to use them strategically.
HR departments should invest in regular training, workshops, and certifications focused on AI literacy. Understanding how AI augments decision-making can help teams become more efficient and data-driven, turning a potential problem into a growth opportunity.
For each problem we pointed out, we have a solution: Empuls.
Top HR challenges in 2025 & How Empuls addresses them
Tantangan | Ringkasan | Bagaimana Empuls Membantu |
1. Return to Office Resistance | Hybrid models are preferred; employee pushback is real. | Empuls supports remote engagement via social intranet, recognition, virtual celebrations, and feedback tools. |
2. Changing Recruitment & Retention | Talent shortage, burnout, and high attrition. | Empuls boosts retention with automated recognition, reward programs, and employee perks. |
3. Employee Benefits Redesign | Mental health, remote setup, and flexibility are priorities. | Empuls offers fringe benefits, salary advances, tax-saving perks, and discounts across 50+ countries. |
4. Need for Continuous Learning | Upskilling is now a must-have. | Empuls enables recognition of learning milestones, with rewards for completing certifications or courses. |
5. Cultural Challenges in Hybrid Work | Remote culture can feel disconnected. | Empuls fosters community via groups, digital wishboards, and a social intranet to drive inclusivity. |
6. Slow HR Tech Adoption | Many teams lag in automation and AI. | Empuls offers AI-powered engagement, DIY setup, and seamless HRIS/MS Teams integrations. |
7. Lack of Data-Driven Decision Making | HR teams need actionable insights. | Empuls provides real-time people analytics and survey insights to support strategic decisions. |
8. Compliance & Data Privacy | Cross-border hiring introduces legal complexity. | Empuls is GDPR, ISO 27001, SOC 2, HIPAA compliant, and supports multi-region deployments. |
9. Weak Leadership Pipelines | Succession planning is inadequate. | Use Empuls’ 360° feedback, recognition analytics, and surveys to identify high-potential talent. |
10. Quiet Quitting & Disengagement | Only 23% of employees are actively engaged. | Empuls improves eNPS by 67%, and boosts recognition, belonging, and retention. |
11. Ethical Use of AI | AI in HR raises concerns around fairness. | Empuls uses AI to augment, not replace, human decisions, ensuring ethical and inclusive engagement. |
12. Upskilling HR for AI Tools | HR needs to be AI-literate. | Empuls offers automation, insights, and an intuitive UI, reducing manual work and enabling smarter adoption. |
To strategically upscale, we have top six strategies you can adopt.
Tailored HR strategy with Empuls
Top six strategies you can adopt in 2025 to overcome the challenges.
1. Align & connect a distributed workforce
Challenge: Hybrid work makes alignment and cultural cohesion difficult.
- Launch a Social Intranet with a townhall page, announcements, AMAs, and news feeds.
- Use community groups for hobbies, departments, onboarding, and DEI discussions to foster belonging.
- Implement Org Chart & Employee Profiles so teams can find and connect across functions.
Tactic: Assign moderators for community groups and run monthly “Pulse Polls” to gauge cultural alignment.
2. Listen & act on employee feedback
Challenge: HR struggles to gather actionable insights across the employee lifecycle.
- Roll out eNPS and Pulse Surveys quarterly.
- Deploy Lifecycle Surveys from onboarding to exit.
- Use People Analytics to identify trends and improvement areas.
Tactic: Automate feedback nudges via Empuls’ AI assistant, Em, and share insights in leadership huddles monthly.
3. Boost recognition & motivation at scale
Challenge: Quiet quitting and lack of appreciation reduce productivity.
- Set up automated award cycles for birthdays, work anniversaries, peer-to-peer kudos, and core value badges.
- Enable manager insights to recognize underappreciated team members.
- Use gamified leaderboards to encourage healthy recognition competition.
Tactic: Publish a Wall of Fame in your office or intranet to spotlight top performers and award recipients.
4. Revamp perks & benefits for wellbeing
Challenge: Traditional benefits no longer resonate with a hybrid workforce.
- Introduce Flexible Fringe Benefits. LSA for wellness, upskilling, family care, remote work.
- Provide Early Wage Access for unplanned expenses with no liability on the company.
- Enable global perks & discounts across 6,000+ brands in 50+ countries.
Tactic: Run a “Perk Awareness Month” campaign with contests to promote usage and gather feedback on value.
5. Streamline engagement operations
Challenge: Manual workflows limit HR's ability to scale programs.
- Use Structured Reward Automation for milestone and performance-based rewards.
- Manage all rewards in a Unified Dashboard with budgeting, tax compliance, and audit logs.
- Leverage DIY customization for branding, workflows, access roles, and privacy settings.
Tactic: Set up quarterly award cycles with pre-scheduled nominations and automated reminders.
6. Enable data-driven, ai-led HR strategy
Challenge: Lack of strategic insight and tech-savviness in HR decision-making.
- Let Em, the AI bot, prompt recognition, automate award creation, and highlight under-engaged employees.
- Leverage reporting dashboards to track engagement scores, participation rates, and ROI of initiatives.
Tactic: Review engagement analytics quarterly with leadership and adjust programs based on insights.
Engage high-potential talent. Use 360° Feedback and recognition analytics to identify and nurture emerging leaders, supporting your succession planning and talent mobility goals.
Implementation plan
Here is a step-by-step implementation plan that you can swear by.
Phase | Activities |
1. Define | Set goals, map milestones, involve leadership |
2. Configure | Customize modules, upload users, align branding |
3. Launch | Drive awareness with email campaigns, contests |
4. Monitor | Track usage, collect feedback, optimize workflows |
5. Scale | Roll out additional modules (perks, wellness, referrals, etc.) |
Expected outcomes (Based on Empuls customer reports)
If you implement these strategies, expect to notice:
- 87% employees less likely to leave
- Peningkatan 67% dalam eNPS
- 90% employees feel more valued
- 1.5x growth in revenue
- 30% higher customer satisfaction
Empuls helps tackle many of these pain points with automation, AI insights, and an all-in-one engagement platform. For a tailored, schedule a call now!
Kesimpulan
Terkadang, perubahan yang paling signifikan terjadi selama era yang sangat sulit. Tahun 020 merupakan salah satu era tersebut dan menghadirkan beberapa masa yang paling menantang bagi para karyawan dan pemimpin SDM.
Pandemi memaksa perusahaan untuk dengan cepat mengatasi tantangan teknologi untuk memungkinkan kerja jarak jauh, menciptakan pendekatan yang dikelola sendiri untuk bekerja, dan fokus pada produktivitas dan hasil, bukan pada ukuran berbasis waktu. Tenaga kerja yang tersebar sekarang membutuhkan pendekatan yang berbeda terhadap budaya perusahaan.
Mempertahankan keterampilan yang relevan sangat penting untuk menjaga agar organisasi tetap kompetitif dan relevan. Tantangan rekrutmen dan retensi membutuhkan pendekatan yang gesit dengan cara-cara baru dan inovatif untuk mempertahankan dan menemukan personel kunci.
It is time for HR to move from a conventional response mindset to a new one grounded in resilience and consolidating the rapid changes due to the pandemic. Business success in 2025 and beyond depends on it.
Pertanyaan Umum
1. What are the challenges of HR?
- Adapting to hybrid work models
- Attracting and retaining top talent
- Managing employee well-being and burnout
- Driving engagement and recognition
- Keeping up with compliance and data privacy
- Leveraging HR technology and analytics effectively
2. What is the most challenging HR task?
Talent acquisition and retention—especially in a competitive market with evolving employee expectations around flexibility, growth, and benefits.
3. What are the pain points of HR?
- Low employee engagement and quiet quitting
- Manual, repetitive processes
- Lack of real-time data for decision-making
- Difficulty in maintaining company culture remotely
- Limited tools for personalized recognition and feedback