9 strategie efficaci per migliorare la fidelizzazione dei dipendenti nell'industria manifatturiera e ridurre il turnover

Employee retention in the manufacturing industry is a critical subject and indicates the gap between employee demand and employee turnover.

Although employee demand has been on a steady rise since the pandemic, the US has seen a pattern of voluntary separation from work at 8.3 percent, with over 63 million workers leaving companies.

Employee turnover in the manufacturing industry is at an ever-high. Studies suggest that employee demand is so high that more than 2.5 million jobs may not be filled until 2028. Even though there is a high demand for employees and a low unemployment rate of 4 percent when compared to 10 percent in 2010, the turnover in the industry has been high and is attributed to many reasons.

In this blog, we will explore why employees leave their jobs and what strategies employees can adopt to reduce employee turnover and improve retention. 

Il panorama della forza lavoro nel settore manifatturiero 

On the global front, employee demand has been steadily growing on the manufacturing front. There is a need for talented and skilled employees with good experience and decent educational backgrounds.

The manufacturing industry has also faced a slump in recent times, only growing marginally but at a slow pace since the closure of the Covid era. 

The US market has seen a sudden drop in employment, with rising demand but a poor hiring trend. With output from production companies increasing, there is a rise in demand for skilled employees but poor supply in the market.

Employees are also moving jobs and passively looking for better jobs with better pay, overall compensation and benefits, and a positive work atmosphere. 

The unemployment rate in the manufacturing and production industry is at 3.2 percent in the US, and there are more than 640,000 job openings, which is higher than last year. This upward trend suggests that even though there is a demand in the industry, the job openings have been rising which denotes the lack of employee retention and a scope for improving work culture, environment, and other factors to improve employee retention within companies. 

Understanding the high turnover rate in the manufacturing industry

The manufacturing industry turnover rate is one of the highest across all sectors, often exceeding 30% annually, with some companies experiencing even higher attrition. This constant cycle of hiring and training new employees leads to productivity losses, increased operational costs, and reduced workplace morale.

Several factors contribute to high turnover in manufacturing, including limited career growth opportunities, safety concerns, repetitive job roles, inadequate compensation, and lack of employee engagement. In fact, many employees leave manufacturing jobs in search of better pay, improved working conditions, or career advancement prospects.

To combat this issue, companies must implement effective employee retention strategies, such as competitive compensation, skill development programs, improved safety measures, and structured rewards and recognition programs. Lowering the manufacturing industry turnover rate not only improves workforce stability but also enhances overall productivity and business success.

Identifying retention challenges in the manufacturing industry

Studies and research suggest that there are many different reasons that affect the retention rate and the attrition rate in the manufacturing industries.

Each employee that leaves an organization costs an employer around 100 to 150 percent of an employee's salary to replace the same employee regarding technical jobs. For employees at a higher pay grade, it can cost one to two times an employee's annual salary. 

A survey of the manufacturing sector companies found that employees with good employee engagement and positive work culture had ‘engaged employees’ with 70 percent better productivity and 70 percent better turnover than the rest of the disengaged workers.

Ecco i fattori comuni che portano ad alti tassi di turnover nell'industria manifatturiera:

1. Opportunità di sviluppo della carriera

A study on employees in 2019 revealed that most employees left for career development (a 17 percent increase from previous years). This is because how companies do not provide learning and development opportunities, promotions, and career expansion opportunities, all of which can be taken up by the management to help employees. 

2. Impegno dei dipendenti 

Employee engagement is one of the top concerns for employees in today’s era. When employees are engaged, they are less likely to leave their workplace. It was found in studies that 52.6 percent of companies had no employee engagement at all. Rewards and recognition programs are an effective way to promote healthy employee engagement in the manufacturing industry. 

3. Cultura aziendale 

A workplace with good compensation and positive work culture, along with programs for employee appreciation, retains employees by 93.5 percent for 5 years tenure or more. A good company culture promotes positivity and good faith among employees. 

4. Scarsa retribuzione e benefici per i dipendenti

Employee compensation and benefits are key to employee retention in the manufacturing industry. Hourly wages of production and supervisory employees rose by 5.5 percent. The wages are also expected to rise by an additional 3.9 percent to help compensate employees better. 

5. Problemi dei manager e problemi con i team/peer

Employees who had conflicts in the workplace, micromanagement from employers or managers and jealousy or poor coordination at work had a reduced drive and engagement at work. 29 percent of employees in the manufacturing sector faced conflicts of some or other type within the workplace, which causes tension and disengagement. 

Reduce Manufacturing Turnover with Better Engagement

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How are manufacturing industries attracting employees?

Here are four effective ways in which manufacturing industries can attract employees.

1. Assumere lavoratori diversi

The manufacturing industry was infamous for its lack of diversity in the workforce. A study by Deloitte shed light on the gender differences in the manufacturing sector. It reflected that women are 1.8 times more likely to leave the industry. And this is just one aspect of diversity. There were other issues about race, age, background, etc. The industry has witnessed how this lack of diversity has led to shortages of skilled workers.

Further analysis revealed that companies practicing diversity and encouraging inclusive environments are more likely to have a stronger financial performance. For example, one company that has immensely included diversity in its workforce is The Hershey Company.

In the words of Alicia Petross, Chief Diversity Officer at Hershey's, “Diversity is an important element in inclusion — we want our workforce representation to mirror our consumer base.” Its Diversity, Equity, and Inclusion (DEI) agenda includes increasing its workforce diversity: gains across Black (+7%), Latinx (+13%), and Asian (+3%) workforce segments.

2. Costruire percezioni positive

Cambiare prospettiva è una responsabilità difficile. Molti non vogliono nemmeno prendere in considerazione l'industria manifatturiera come opzione di carriera, semplicemente a causa della sua immagine di inflessibilità o della mancanza di benefici personali e monetari. Inoltre, lottano con l'immagine di un ambiente di lavoro poco sicuro e poco igienico.

To overcome this barrier, manufacturing companies are targeting the local markets and engaging in effective communication to show the benefits and perks of working in manufacturing. They’re marketing them via career sites and social media to highlight the advanced technologies, competitive compensation, strong company culture, and how they’re putting safety and local communities first, etc.

Companies are also focusing on the diverse skill sets required to operate machinery rather than the physically demanding jobs. Showing that they’re a great place helps a lot in building a positive outlook for the company and the working environment.

3. Investire nelle segnalazioni dei dipendenti

Recruitment is never a one-person job. It requires assistance and participation from different departments and current employees. The same applies to the manufacturing industry, which relies immensely on employee referrals.

Prima di implementare i referral, sono cauti e sensibili alla posizione e ai vantaggi che attirerebbero i dipendenti. Inoltre, li istruiscono sulle offerte di lavoro esistenti e si assicurano che il processo di referral sia facile da comprendere.

To encourage diversity in hiring, companies are leveraging employee referral programs to attract candidates from different backgrounds.

For example, Glow forge, a printer manufacturing company, offers $5000 for every referral hired from an underrepresented background. The industry achieves two objectives via this scheme. First, they can attract diverse employees with minimal effort. Secondly, they also prepare and encourage the existing employees to work with a diverse workforce.

4. Utilizzo dell'automazione

Manufacturing companies require a high volume of workers. With so many candidates to hire and few staff to qualify them for hiring purposes, it becomes necessary to include some automation in the process.

To optimize the process, companies are leveraging applicant tracking systems and bots. They help the companies support high-volume recruitment, source niche talent, and qualify the candidates based on their skill sets, backgrounds, and experience eventually hastening the process. It saves ample time and resources for the company that it otherwise spends on manual hiring.

Automation also streamlines data collection, which helps determine candidate behavior and expectations. It also attracts the new generation to enroll in a smart factory that is equipped with state-of-art technology and embraces digitalization.

Strategie di fidelizzazione dei dipendenti nelle industrie manifatturiere

High turnover rates can significantly impact employee retention in the manufacturing industry, leading to increased hiring costs, decreased productivity, and operational disruptions. Implementing strong retention strategies can help businesses build a more committed and motivated workforce. Here are nine ideas for employee retention in the manufacturing industry:

1. Offrire opportunità di crescita

Manufacturing again has the image of having a lack of growth. And it’s understandable because it's hard to be engaged when you do the same repetitive tasks daily. To deal with it, manufacturing companies need to find out what their expectations are and work on how they can achieve those through training and experience. This will help employees be committed from day one, and over the long run, it builds loyalty, especially among a younger workforce.

To foster employee retention practices among tenured workers, companies invest in developing their skill sets because they know it will keep the boat afloat. It shows that the companies care for the careers of their employees and want them to climb up the ladder eventually within the company. 

The best way they do this is by defining a clear career path for all employees from the moment they start working. They’re using skill management software, offering opportunities for professional development, and even encouraging managers to check in about the long-term goals of their teams.

2. Definire le aspettative fin dall'inizio

Research shows that broken commitments are one of the primary reasons for quitting. This is why setting realistic goals and expectations is necessary from the beginning. Companies are taking note of this as broken promises ruin employees' trust and confidence in the company. Instead, they’re being more transparent about the work opportunities and company culture.

Have a strong onboarding process where employees get a detailed insight into how the company functions, who their team members are, what the company policies are, work-life balance, safety precautions, and so on. The more exact your onboarding process is, the more realistic expectation standards you’re setting.

3. Rivalutazione dell'ambiente di lavoro dell'azienda

Creating a hazard-free and rather workable environment for employees in manufacturing is not too much to ask for. It becomes all the more important since loud noises, unconventional temperatures, dusty or oily materials, and the conditions can get frustrating quickly.

In such cases, companies are taking extra precautions to have cleaner and bigger breakrooms and add fans or heaters for proper air circulation where employees can take a breather. Similarly, if you’re not providing the necessities to work and survive daily in a manufacturing facility, your employees will likely leave and never look back.

Companies also re-evaluate the culture if needed. For example, do they encourage employees to take breaks? Do they provide free treats once in a while? Do they provide travel or insurance benefits? If companies are providing all the perks and showing that the employers care about their employees, the employees will give it a lot of thought before leaving.

4. Trovare i motivi per cui si abbandona

To retain, you first need to know why employees are quitting in the first place. To do so, companies are looking to develop retention strategies inside their firms rather than following a generic route from other industries to retain employees. The best way to do that is by directly asking your employees.

Companies are leveraging exit surveys as the most common and effective form of gathering employee feedback related to turnover. Other common methods are annual satisfaction surveys, exit interviews, and stay studies. Regardless of what you eventually use, these methods will give data-driven insights into why employees want to leave or even stay.

5. Employee engagement and recognition 

I dipendenti che si impegnano sul posto di lavoro hanno una qualità di vita più elevata e prestazioni migliori rispetto a quelli che si sentono disimpegnati. Le aziende che si impegnano attivamente per premiare e riconoscere i dipendenti hanno lavoratori impegnati, mentre quelle che non lo fanno possono avere "chi abbandona", che è un problema importante nella produzione di birra. 

The manufacturing industry today is termed ‘ The Great resignation’ era where more and more people are changing jobs and leaving their employers for better ones. Millions of people have now quit their jobs since the beginning of 2021 looking for jobs that are worthwhile. Some strategies that manufacturing companies should adopt are:

• Avere una grande cultura dell'ambiente di lavoro
• Cultura della crescita positiva
• Diversità e inclusione
• A well-rounded compensation
• Programmi di ricompensa e riconoscimento
• Un sacco di vantaggi e benefici, ecc,

Questi sono tutti consigli da elaborare con attenzione ed efficacia per garantire la fidelizzazione dei dipendenti. 

• I datori di lavoro devono essere in grado di celebrare i successi dei dipendenti e di segnare i traguardi e le pietre miliari importanti per farli sentire speciali e apprezzati. 
• Il contributo dei dipendenti non deve essere trascurato e il riconoscimento deve avvenire sia in modo formale che informale. 
• Small to big rewards in the form of commissions and incentives, bonus, cash rewards, gift cards, tokens of appreciation, honor certificates and badges should all be incorporated in some ways. 

An example of a great reward and recognition system that is being used in a manufacturing company is that of Trussway - a manufacturing company that utilized an employee reward program reflecting on employee wellness. 

L'azienda offre un piano che aiuta i dipendenti di valore a gestire il loro pensionamento mettendo in atto un sistema di transizione per ritardare i pensionamenti, nel tentativo di trattenere i dipendenti qualificati.

Their suggestion and idea contest calls for great ideas from employees with a cash award of 1000 USD to 2500 USD for winners. They also have a safety-first approach towards employees that helps in cutting down on turnover. 

Premiate il vostro team di produzione nel modo giusto

Recognition isn’t just a perk—it’s the key to keeping employees engaged and committed. Show appreciation with milestone rewards, peer recognition, and performance-based incentives tailored for the manufacturing industry.

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6. Competitive compensation and benefits 

A study carried out by the manufacturing institute in collaboration with Colonial life revealed that finding the right skilled workforce has been a challenge for a long time and even with high demand in the market, 93 percent companies’ positions will remain unfulfilled due to competition in the manufacturing space. 

83 percent of companies amongst these have increased their compensation to remain relevant and competitive in the market including benefits to employees, higher wages, perks and incentives to attract a skilled workforce.

La giusta struttura retributiva che si adatta al budget dell'azienda e migliora la soddisfazione sul lavoro, soddisfa gli standard e le aspettative dei dipendenti è un equilibrio difficile da raggiungere.

Stabilendo una buona struttura retributiva e comunicando chiaramente i vantaggi monetari e non monetari del lavoro con una determinata struttura produttiva, è possibile migliorare drasticamente la fidelizzazione dei dipendenti.

Alcune strategie che le aziende manifatturiere possono utilizzare per fornire buoni compensi e benefit per trattenere i dipendenti sono:

• A well rounded compensation structure

Una retribuzione standard del settore e un piccolo extra possono dimostrare quanto i dipendenti siano apprezzati. Per una retribuzione completa, prevedete anche la pensione, il fondo pensione e altri benefici monetari collegati al salario.

• Offer various benefits along with flexibility

Le prestazioni assicurative stanno diventando sempre più sofisticate e quindi si scelgono piani interessanti che coprono aspetti dei dipendenti come la salute, l'odontoiatria, la vista, l'infortunistica, l'assistenza alla famiglia e i programmi di assistenza ai dipendenti. 

• Monetary and non monetary benefits

Non tutti i dipendenti considerano i benefici monetari come gli unici da prendere in considerazione: ci sono molti benefici non monetari che rendono la vita dei dipendenti più facile nel settore manifatturiero, come ad esempio i permessi retribuiti, le ferie pagate, l'opportunità di corsi di formazione aggiuntivi e programmi certificati, turni e orari di lavoro flessibili, programmi di ricompensa, ecc. 

One of the best case studies of a company that has a well established compensation and benefit system and has retained manufacturing employees through it is Denso - an automotive parts manufacturing facility.

L'azienda ha proposto pacchetti retributivi interessanti che puntano più a trattenere i dipendenti che ad attirarne di nuovi. 

They have put in place a 20 hour week shift to provide flexible hours which is most popular among employees. They also have other benefits such as free transport for employees, free meals, childcare facilities, education assistance for career development etc.

7. Training and skill development

Training and development are closely associated with employee turnover rates and attrition within organizations. 

With career development and lack of training being the number 1 reason why employees left their jobs, providing opportunities to improve their skills, continue their education and investing in employee growth opportunities has become paramount. In a study, it was revealed that 74 percent of employees would be willing to retrain so as to remain employable and relevant in the industry. 

Nel settore manifatturiero i dipendenti si aspettano di essere iscritti a corsi di formazione continua che li aiutino a svolgere il proprio lavoro e a sviluppare una carriera che li avvicini ai loro obiettivi di vita.

Molte aziende nel mondo, e in particolare negli Stati Uniti, offrono opportunità di crescita investendo sui propri dipendenti:

• Opportunità di formazione
• Programmi certificati 
• Workshop per lo sviluppo delle competenze
• Corsi online
• Completamento dell'istruzione e dell'aggiornamento professionale, ecc. 

Le aziende devono anche fornire un chiaro percorso di carriera e organizzare incontri per il raggiungimento degli obiettivi di carriera che aiutino a stabilire a che punto è il dipendente nei suoi obiettivi di carriera. 

Molte aziende e i loro team delle risorse umane utilizzano un incontro per il raggiungimento degli obiettivi a 90 giorni dall'assunzione e annualmente per aiutare i dipendenti a sapere a che punto sono e dove possono arrivare.

A solid case study of a company that utilizes this approach is Ketchie - a precision engineering manufacturing company. The company offers 4-day workweeks and a range of benefits to employees to retain them, one of the being the feedback system with focus on employee goals.

8. Safety and workplace environment

A ‘safety first’ approach towards employees shows that employees value them and care for their wellbeing. In a study, it was found that employees in the manufacturing industry had 300 work related fatalities each year and over 400,000 non fatal injuries were reported on average. 

La sicurezza sul posto di lavoro è legata anche ai requisiti di conformità e di audit di fabbrica; pertanto, le strutture produttive devono garantire il rispetto di queste linee guida per mantenere i dipendenti al sicuro e fidelizzarli meglio. 

I luoghi di lavoro possono presentare molteplici pericoli che, se non presi in considerazione, possono causare gravi danni e lesioni. Alcuni esempi di responsabilità del datore di lavoro nei confronti della sicurezza dei dipendenti sono:

• Tutte le aree a rischio di acqua, incendio e caduta o infortunio devono essere chiaramente segnalate. 
• Ai dipendenti devono essere forniti dispositivi di protezione, maschere e kit di DPI, laddove applicabili in base al tipo di struttura. 
• I dipendenti devono ricevere assistenza medica, accesso al pronto soccorso e assicurazione medica per far fronte a eventuali emergenze mediche. 
• Le grandi strutture dovrebbero avere anche un'équipe medica interna. 
• Devono essere condotte verifiche periodiche per assicurare la conformità alle leggi sul lavoro. 

Safety at work is a key parameter for employee retention. 75 percent of employees in the US have reported that their workplace did not have the expected level of employee safety measures. 81 percent of employees believe that their physical safety is of utmost importance when choosing a workplace. 

Ciò significa che i dipendenti che scelgono un'azienda e vi rimangono devono sapere che è sicura per loro. L'inclusione dell'assistenza medica e dell'assicurazione sanitaria nella retribuzione è solo una scalfittura di ciò che i dipendenti si aspettano dalle aziende. 

• Garantire un luogo di lavoro sicuro e sano
• Affrontare i pericoli e i problemi del luogo di lavoro
• La correlazione tra sicurezza e fidelizzazione dei dipendenti

9. Data-driven retention strategies

I datori di lavoro possono utilizzare dati affidabili e predittivi per verificare i tassi di turnover e di retention dei dipendenti, in modo da identificare le aree in cui è necessario lavorare sui potenziali fattori di rischio che causano il turn over. 

Losing out on trained and skilled employees can cost 13 to 23 percent of annual compensation apart from other risk factors such as losing out on stakeholders, accounts they dealt with and clients they handled.

Using data drive strategies and predictive models, HR teams can analyze what causes employees to leave and come up with risk mitigation programs. Some facts and strategies of data drive retention approach are:

Molte grandi aziende utilizzano oggi diversi software e strumenti per registrare il comportamento dei dipendenti, l'umore, i livelli di impegno, lo stress, il carico di lavoro, le relazioni con i colleghi, ecc. per analizzare la loro tendenza alla fidelizzazione.

Data collection and research organizations such as Gartner have been helping companies collect data in the most unconventional ways to analyze employee behavior and the turnover of employees in the manufacturing sector.

Use of exit interviews is critical to understand what causes employees to leave and use the feedback and data to help create better and effective retention strategies

Using the right selection model such as data driven recruitment helps in retaining employees as most people quit because they find that their jobs do not cater to their long term goals. 

Glassdoor research suggests that most people start looking for jobs in January which can help employers to place special employee attention to help mitigate attrition risk. 

Use of stay interviews and an associated retention/ stay bonus and a regular method of employee engagement survey can help in increasing employee retention. 

An example of a company that uses data driven employee retention using predictive analytics is Continental - an automotive parts manufacturer. The company's Mexico factory had a very high turnover forcing the use of predictive analysis and data driven models to understand how to hire the right employees, predicting employee turnover and mitigating risk through various strategies including action plans, surveys, follow ups, diversity and inclusion etc.

Esempi di aziende del settore manifatturiero che stanno facendo un ottimo lavoro nell'attrarre e coinvolgere i dipendenti

Here are the examples of companies in the manufacturing industry that are doing an awesome job in attracting & engaging employees.

1. NVIDIA

Nvidia is known in the graphic processing units and computer chips industry. The company is considered a benchmark for encouraging employee engagement in the manufacturing sector. 

It regularly conducts activities such as community outreach and team-building events to promote better working relationships and eliminate unhealthy competition. It also fosters a productive environment so workers can hone their creative skills with adequate autonomy.

2. Stryker

The leading medical technology company is known to attract existing employees for new roles and provide opportunities in research and development, product management, and quality assurance. It also engages its employees with amazing benefits such as comprehensive health coverage, tuition assistance, and a retirement savings plan.

3. Mela

Apple ha creato una cultura orientata all'innovazione in cui ha trasformato le sue unità per migliorare il capitale umano e promuovere lo sviluppo dei team. L'azienda crea coinvolgimento rendendo i dipendenti i suoi più grandi ambasciatori del marchio e offrendo loro vantaggi e sconti sui prodotti. Offre anche azioni gratuite e sovvenzioni per incoraggiare i dipendenti e migliorare la loro creatività sul posto di lavoro.

4. General Electric

General Electric has brought about many changes in its recruitment processes and has focused on creating a balanced recruitment strategy that encourages more women to apply. 

In one of its promotional videos, it announced GE’s goal of employing more than 20,000 women in technical roles by 2020. It also places a lot of focus on employee engagement and development by providing tuition reimbursement and extensive training for employees to grow in their careers.

5. L’oreal

L’oreal created an employee value proposition filled by its current employees to attract new ones. The employee value proposition includes the values and culture that the company embodies and provides for its employees. 

The current employees concluded that L’oreal is an inspiring company, a school of excellence and working there is a thrilling experience. The result of this? Almost 70% of their LinkedIn followers want to apply for the company.

Retain your manufacturing workforce & reduce turnover with Empuls

High turnover is a constant challenge in the manufacturing industry. Long shifts, physically demanding work, and lack of recognition often leave employees feeling undervalued and disconnected. Replacing skilled workers is costly, but the real challenge lies in keeping them engaged, motivated, and committed to your organization.

Empuls provides employee engagement solutions for manufacturing that go beyond just paychecks—creating a workplace where employees feel appreciated, heard, and invested in the company’s success.

How Empuls helps retain manufacturing employees:

• Recognize & reward loyalty: Celebrate work anniversaries, safety achievements, and outstanding contributions with meaningful rewards and incentives.
• Give employees a voice: Conduct real-time pulse surveys to understand concerns, address challenges, and foster a culture of continuous improvement.
• Strengthen workplace connection: Keep frontline and factory workers engaged through a social intranet that fosters communication and teamwork.
• Provide meaningful perks & benefits: Offer tax-free fringe benefits, milestone rewards, and incentives that add real value to employees' lives.
• Boost job satisfaction & motivation: Create an environment where employees feel respected, supported, and motivated to stay for the long term.

Retention isn’t just about filling positions—it’s about creating an environment where employees want to stay. With Empuls, manufacturing companies can build a workplace culture that prioritizes recognition, engagement, and long-term commitment. Connect with our employee engagement experts now!

Riflessioni conclusive

Like most industries, employees are also the biggest asset in the manufacturing industry. But today’s workforce has a lot of options at their disposal. They have access to resources and connections that can help them land a good job in any other field.

As a result, manufacturing companies are making special efforts to attract and retain these employees as manufacturing work environments often lead to high turnovers, which you can take as an example.