Employee Branding Strategies with Examples to Build a Stronger Workforce and Employer Reputation

Dengan revolusi yang dibawa oleh teknologi canggih, peran dalam sebuah organisasi saat ini menjadi lebih penting dari sebelumnya. Ini bukan lagi tentang 'lakukan pekerjaan Anda dan dapatkan bayaran'. Faktor terpenting dari sebuah perusahaan - reputasinya, ada di tangan karyawannya, semua berkat ide branding karyawan. 

Do you know that for 84% of job seekers, the decision to apply for a job depends on its reputation as an employer? Also, it’s not just the candidates; around 96% of companies believe employer branding can impact their revenue.  

Bukankah menarik untuk melihat bahwa bahkan satu karyawan yang tidak puas saja bisa memengaruhi reputasi, citra merek, dan yang terpenting, kepercayaan konsumen suatu organisasi? 

Apa yang dimaksud dengan pencitraan karyawan? 

Employee branding can be defined as an employer's reputation among its workforce, or in other words, it is about how your employees value you as an employer. It can make companies more acceptable in the talent marketplace, thus hiring and retaining talented employees matching your company's culture and values. 

What makes it different from employer branding? 

Employer branding adalah tentang citra atau reputasi organisasi Anda sebagai pemberi kerja, yang disorot oleh karyawan internal dan calon karyawan di luar. Singkatnya, hal ini mengomunikasikan betapa hebatnya bekerja di perusahaan Anda. 

Artinya, kita dapat mengatakan bahwa branding perusahaan dan karyawan saling berhubungan. Bagaimana? 

A great employer branding strategy can attract great candidates, leading to great employees and better and natural employee engagement. 

Employee engagement is the act of having employees appreciate their work, becoming more productive and active employees. Employer branding is how a company sells itself to potential candidates, the way that same company might sell its products. You might think these are mutually exclusive ideas. 

Why is employee branding crucial in 2025? 

With the revolution brought by advanced technology, the role employees play in an organization is more prominent than ever. It’s no longer just about doing a job and getting paid. One of the most valuable assets a company holds today—its reputation—lies in the hands of its people. This is where the concept of employee branding steps in. 

Membangun merek perusahaan yang positif dapat membantu bisnis Anda dalam banyak hal. Mari kita lihat beberapa manfaat dari branding karyawan secara mendetail: 

1. Peningkatan visibilitas online 

An employee's voice is considered to be three times more credible than the CEO's. So, word-of-mouth marketing by your workforce's positive online presence can help get better online visibility for your company brand in the digital world.  

This can help in increasing the organic traffic in your online channels. This can help in getting your brand assets out there as well as increasing the organic traffic in your online channels. You can use free tools to check your organic traffic. 

2. Peningkatan keterlibatan dan kinerja karyawan 

Ini tidak selalu tentang mendapatkan kandidat potensial. Pencitraan karyawan yang lebih baik berarti lingkungan kerja yang sangat baik, kemajuan karier, pengembangan diri, dll., bagi tenaga kerja Anda saat ini, sehingga meningkatkan produktivitas mereka. 

3. Kumpulan talenta yang lebih baik 

Employee branding helps organizations recruit the best talents from a large talent pool of interested, potential candidates. According to the LinkedIn Global Recruiting Trends Report, around 80% of talent acquisition managers say that employer branding significantly impacts hiring great talent. 

4. Pergantian karyawan yang lebih rendah 

By focusing on employer branding experience, companies can achieve a 28% decrease in staff turnover. How? As we discussed earlier, you will get to hire qualified candidates, the best of the best. This will reduce the chances of replacing them anytime soon. 

Selain itu, untuk menjadi organisasi yang ramah terhadap karyawan, Anda dapat menciptakan ikatan yang kuat antara pemberi kerja dan karyawan, yang selanjutnya akan mengurangi kemungkinan mereka meninggalkan perusahaan demi mendapatkan kesempatan yang lebih baik. 

5. Biaya per sewa yang lebih rendah 

Having a negative brand reputation costs companies at least 10% more per hire. Because a bad brand reputation equals a bad work environment, it is important to have positive employee branding since the current employees' referral and positive feedback can provide you with a ready-made talent community, ready to get hired. 

When does employee branding start making an impact? 

The effects of employee branding are not always immediate, but they grow exponentially over time. It begins from the moment a candidate interacts with your brand—through job ads, your website, or employee testimonials. A thoughtful employee branding process ensures each of these touchpoints reflects authenticity and value. 

In fact, 4 out of 5 candidates say the experience they have during recruitment reflects how a company treats its people—making it essential to implement branding efforts right from the hiring stage. 

How to do employee branding (strategy with examples) 

The right employee branding strategies can improve the performance of your company. Here we are going to see how it is done. 

1. 1. Identifikasi merek perusahaan Anda yang sudah ada 

The first step towards building employee branding techniques is to have a good understanding of your brand. This will give you an idea of the existing employer brands, its present challenges, improvements needed, etc. This will help you to work on your company’s unique value proposition. 

Seberapa pentingkah UVP bagi sebuah perusahaan? UVP mendefinisikan apa yang membuat bisnis Anda unik. Pernyataan UVP yang singkat namun efektif ini akan membantu anggota tim dan konsumen untuk memahami nilai-nilai inti Anda. 

2. Melakukan audit merek perusahaan 

Now, ask your internal and external research on the employer brand. You can conduct surveys, feedback sessions, one-to-one meetings, etc., with existing employees and new candidates, etc., to know how well they understand its visions, mission, and values.  

Also, do social media searches, read feedback and reviews from other websites too. Leveraging social media can significantly enhance employer branding by showcasing your company culture, employee experiences, and workplace values.  

For instance, growing your Instagram presence can help you reach a wider audience and attract top talent. This is a key part of employee branding techniques. 

Netflix, one of the best online streaming companies globally, is a great example of listening and treating employees as valuable assets. 

3. Buatlah proposisi nilai karyawan yang unik untuk merek Anda 

Selanjutnya, dengan menggunakan wawasan ini, Anda harus mengembangkan proposisi nilai baru yang unik untuk perusahaan Anda. EVP pada dasarnya mewakili apa yang diperjuangkan, dibutuhkan, dan ditawarkan oleh perusahaan sebagai pemberi kerja. Ini adalah faktor kunci dalam branding karyawan karena ini adalah pesan pemasaran dan janji yang dibuat untuk karyawan Anda, menjelaskan apa yang berhasil dan yang lainnya. 

4. Mendidik karyawan tentang merek Anda 

Educating employees about your brand will transform them into brand ambassadors, who can add value to the whole employee branding techniques you are looking forward to fulfilling.  

Please provide them with internal brand training sessions to raise awareness and recognize the brand’s vision and goals so that they can be on the same boat as yours. 

5. Dapatkan dukungan dari karyawan saat ini 

For job seekers, the main source of getting information on your brand, culture, and value is from the existing employees. 50% of professionals say they won’t go for an organization with a bad reputation, even with a pay rise.  

So, how to make your employees in favor of employee brand engagement ideas of your company? 

Anda bisa menawarkan kesempatan belajar dan berkembang, menawarkan pembayaran khusus untuk pencapaian atau referensi terbaik, atau menyelenggarakan acara komunitas untuk tujuan ini, sehingga membuat tenaga kerja berbagi pengalaman positif mereka di perusahaan. 

6. Mengoptimalkan strategi perekrutan Anda 

4 out of 5 candidates say that the candidate experience they receive while the hiring process is a sign of how a company values its people. 

Jadi, Anda harus memastikan bahwa pelamar potensial memiliki proses orientasi yang lancar. Buatlah mereka bersemangat tentang peran masa depan dan peluang terkait, sejak awal. Hal ini akan membantu dalam menarik minat karyawan untuk bergabung dalam jangka panjang. 

Digital Ocean, penyedia layanan infrastruktur cloud, memberikan contoh terbaik tentang bagaimana membuat pengalaman orientasi yang lebih baik bagi kandidat. Mereka telah menambahkan halaman 'sumber daya kandidat & bantuan' di bagian karier mereka. Halaman ini pada dasarnya adalah panduan tentang apa yang harus dilakukan oleh kandidat pada saat wawancara, dengan beberapa pertanyaan dan jawaban yang umum ditanyakan. Menarik, bukan? 

7. Sebarkan berita melalui media sosial 

Share testimonial videos, fun posts, photos, and slideshows through various channels like social media to tell your employee's stories, preferably by the employees.  

A study by Weber Shandwick, a global public relations firm, shows that 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. So make the best out of that for employee branding by trying out various employee brand engagement ideas. 

Which platforms work best for employee branding? 

Social media remains the top channel, especially platforms like: 

• LinkedIn – for professional branding and hiring 
• Instagram – for showcasing culture and events 
• Facebook – for community engagement 
• Glassdoor – for honest reviews and testimonials 

Other effective tools include: 

• Company websites and career portals 
• Employee referral programs 
• Online communities and forums 

Utilizing these platforms strengthens employee brand engagement and ensures consistency across touchpoints. 

How Empuls helps build a strong employee brand 

In today’s competitive world, your employer brand isn’t built by campaigns — it’s built by your people. Empuls empowers organizations to naturally turn employees into brand advocates by boosting engagement, recognition, communication, and loyalty. Here’s how Empuls strengthens your employee branding efforts. 

Aligns employees with your vision and culture 

Empuls’ social intranet acts as a central hub to share company updates, celebrate milestones, and foster transparency. Through town halls, AMA sessions, and community groups, employees feel deeply connected to your values, mission, and culture. 

Fitur utama: 

• Social intranet for news, wins, and updates  
• Community groups for deeper connections  
• Town halls and live interactions with leadership  

Turns employees into authentic brand advocates 

Recognition is one of the most powerful tools for employee branding. Empuls makes it easy to acknowledge achievements, reinforce core values, and encourage employees to share their successes externally through social media integrations. 

Fitur utama: 

• Peer-to-peer recognition and core value badges  
• Wall of Fame (interactive and TV mode) to spotlight achievers  
• LinkedIn integration for social sharing of recognitions  

Enhances candidate and new hire experiences 

The employee brand journey starts at first touch. Empuls ensures candidates and new hires experience a warm, engaging onboarding with automated greetings, onboarding surveys, and welcome kits. 

Fitur utama: 

• Onboarding and lifecycle surveys  
• Automated first-day celebrations and milestones  
• Digital signage to spotlight new joiners  

Boosts employee engagement and retention 

Happy, engaged employees are natural brand ambassadors. Empuls keeps employees motivated with timely feedback, personalized recognition, milestone celebrations, and AI-driven nudges to ensure no achievement goes unnoticed. 

Fitur utama: 

• Pulse, eNPS, and lifecycle surveys  
• AI nudges for achievements and recognitions (powered by Em)  
• Service awards and customized milestones  

Strengthens online employer brand presence 

Empuls fuels external employer branding by encouraging real employee storytelling. Recognition posts, achievements, and brand moments shared across platforms like LinkedIn and Glassdoor build credibility and attract top talent. 

Fitur utama: 

• Social feed and social sharing for wider visibility  
• Capture employee testimonials and highlight brand moments 

And most importantly... 

Saat ini, semua tentang menjadi 'yang terdepan'. Hal yang sama berlaku untuk reputasi perusahaan, di mana pencitraan karyawan memainkan peran utama. Jadi, cobalah untuk berkomunikasi dengan karyawan Anda tentang apa yang diperjuangkan oleh organisasi Anda - nilai, visi, misi, tujuan, dan peran mereka di dalamnya. 

2/3 of recruiters predict that the importance of employer branding in their organizations will rise in the next 12 to 24 months. That is, nowadays, companies are more interested in employee branding than employee branding. This dramatic shift from the ‘idea of creating a perfect working place where employees love to work’ in to’ transforming the working space in a way employees like’ will make some heavy changes in the way businesses work in the future. 

Berikan waktu untuk mengimplementasikan ide branding karyawan. Dengan cara ini, Anda bisa merekrut talenta terbaik, meningkatkan efisiensi karyawan yang sudah ada, dan mengurangi pengeluaran gaji, yang pada akhirnya akan meningkatkan produktivitas dan pendapatan secara keseluruhan. 

Pertanyaan Umum