How to Create a Culture of Recognition and Gratitude at Work

Learn how to create a culture of recognition and gratitude in the workplace. Explore actionable strategies to improve engagement, retention, and team morale.

Written by Gordon Tredgold, 4 Apr 2025

Imagine walking into work every day knowing your contributions matter—that your effort isn’t just noticed, but genuinely appreciated. That’s the power of a culture of recognition and appreciation.

And it couldn’t be more relevant today. In a recent survey by McKinsey, 40% of employees reported they were likely to leave their current job in the next 3–6 months, as the Great Resignation shows no signs of slowing down. Employees are no longer just chasing paychecks—they’re seeking purpose, belonging, and to feel valued in their work.

This is where building a culture of gratitude becomes your secret weapon. It’s not about one-off perks or token gestures. It’s about making gratitude and recognition a daily ritual—woven into the way teams collaborate, celebrate, and grow together.

So, how do you create a culture of recognition that doesn’t feel forced or forgotten? One that energizes people, boosts retention, and inspires them to do their best work?

This blog is your blueprint. Let’s explore why recognition and gratitude matter more than ever—and how to make them the heartbeat of your workplace culture.

What is recognition?

Recognition, in general, is acknowledging all the positive things in life, such as the goodness in other people, events, and experiences. Employee recognition acknowledges employees' inherent value, not just their work performance.

Building a culture of recognition involves acknowledging the contribution of employees for their meaningful impact on the bigger picture. Whether it is thanking them for a job well done or recognizing their efforts to help other departments or a member in need, employee recognition encompasses it all.

Apa itu rasa syukur?

Gratitude, a close sibling of recognition, takes a step further to recognize the influence of outside forces on our success.

The word gratitude is derived from Latin and means 'thankfulness'; therefore, it can also be thought of as a 'thankful recognition.' Gratitude in the workplace is the foundation of trust, empathy, and communication, all of which are the most sought-after attributes of a strong organizational culture.

Why is it important to create a culture of recognition and gratitude in the workplace?

Human beings are social animals, and relationships are fundamental to any group structure–be it a family, a group of friends, or colleagues. Unfortunately, in the middle of hectic work cycles, employees get little time to bond to the team and organization in productive ways.

A culture of recognition and gratitude fills in the gaps by engaging employees in thank-you activities that build trust while making them feel valued. At an organizational level, a culture of recognition and gratitude is closely tied to productivity, engagement, and employee retention.

Benefits of building a culture of recognition and gratitude in your workplace

Building a culture of recognition goes beyond handing out praise—it's about creating a workplace where people feel seen, valued, and motivated to do their best. Here are a few key benefits that come with making recognition part of your everyday work culture.

1. Ia boleh meningkatkan semangat pekerja dan kepuasan kerja

When the employees of an organization are appreciative of one another, it has the effect of lifting employee morale. It motivates them to work as a team and improves job satisfaction on the whole.

2. Ia mengurangkan tekanan dan ketidakhadiran

Budaya syukur membuat pekerja merasa dihargai, mengurangkan ketidakamanan pekerjaan dan tekanan yang berkaitan dengannya. Ketegangan yang diturunkan dalam persekitaran kerja juga mengurangkan daun sakit dan menggalakkan orang ramai untuk hadir ke tempat kerja mereka.

3. Ia meningkatkan produktiviti pekerja

Pekerja yang sentiasa dihargai oleh pengurus dan rakan sebaya mereka lebih yakin dan terlibat dalam kerja mereka. Pekerja gembira seperti itu tidak sabar-sabar untuk melakukan yang lebih baik dan mengekalkan peranan mereka sebagai pekerja yang dihargai. 

4. Ia meningkatkan pengekalan pekerja

Productive and engaged employees with the strong work culture of gratitude are satisfied with their job. Moreover, having such stability and nurturing atmosphere at work can significantly reduce employee turnover.

5. Ia membantu menarik bakat

Budaya kerja yang kuat menjadikan pekerja menjadi duta bagi organisasi yang membantu usaha pengambilan pekerja. Di samping itu, mulut pekerja gembira meningkatkan cadangan nilai majikan dan memikat bakat terbaik.

10 Ways to create a culture of recogniton and gratitude in the workplace

The key to unlocking higher levels of engagement, happiness, and productivity in the workplace lies in creating a culture of appreciation and gratitude. So, here are some important tips on how to build a culture of appreciation and gratitude at work:

1. Segera hantar nota terima kasih dan e-mel

Whether for closing a deal, securing new business, achieving goals, or generating new ideas, make it a habit to send thank you notes and emails. Being prompt with your appreciation shows your employees that you are grateful for their efforts and value their presence in the workforce. To make it highly effective, send out the email immediately after an event or write a hand-written note to make it extra memorable.

Automate thank-yous and milestone celebrations with ease

Why wait to say thanks? Empuls makes it easy to send automated appreciation messages and gifts for birthdays, work anniversaries, project completions, and more. With built-in workflows and smart nudges, you can ensure that no moment of recognition slips through the cracks.

Learn More

2. Peribadikan pendekatan anda terhadap penghargaan

Penghargaan adalah yang paling berkesan apabila ia disampaikan dengan cara yang sangat peribadi. Walaupun pemperibadian dengan sendirinya mempunyai kesan yang kuat, menghargai pekerja dengan cara yang mereka suka dihargai dapat membuat semua perbezaan.

Sebagai contoh , sementara ada yang gembira dengan nota terima kasih yang mudah, yang lain mungkin mengharapkan hadiah ketara atau pengiktirafan awam untuk kejayaan mereka. Cara untuk mengetahui bahasa penghargaan mereka adalah dengan memerhatikan bagaimana mereka menghargai orang lain. Pengurus dan ketua pasukan akan mempunyai pandangan peribadi mengenai ahli pasukan mereka yang dapat menentukan cara terbaik untuk menghargai setiap individu.

3. Raikan kemenangan besar dan kecil

Meraikan kemenangan besar adalah perlu untuk memecahkan monotoni tempoh projek yang panjang dan mengembalikan pekerja dengan peningkatan semangat, menyelam, dan fokus. Perayaan besar juga merupakan masa untuk majikan kreatif dengan ganjaran mereka. Kemenangan kecil juga patut diraikan kerana mereka membina jalan menuju kemenangan besar.

Rahsia untuk mengekalkan semangat adalah untuk memecahkan tugas menjadi ketulan bersaiz gigitan dengan penghargaan yang kerap untuk setiap kemenangan kecil. Pats kecil dan kerap di bahagian belakang adalah apa yang membuatkan pekerja di jari kaki mereka kekal produktif.

Celebrate wins—big and small—with visibility

Empuls’ company-wide social feed turns individual accomplishments into collective celebrations. From shoutouts to wishboards, every win can be broadcast to boost morale and motivate others to follow suit.

Ketahui lebih lanjut

4. Menggabungkan rasa syukur ke dalam kepimpinan

Pemimpin dalam pengurusan organisasi bertanggungjawab untuk membimbing individu dan pasukan ke arah matlamat organisasi. Walau bagaimanapun, dengan tekanan dan kebimbangan untuk menjadi reaktif kepada landskap perniagaan yang dinamik, pemimpin jarang mempunyai masa untuk menghargai pasukan mereka.

Keadaan ini diburukkan lagi dengan kurangnya kepercayaan ramai pekerja dalam pengurusan. Pemimpin boleh mengukuhkan semangat dan kepercayaan pekerja dengan mengadakan sesi kesyukuran selepas projek selesai dan secara aktif menghargai semua orang atas sumbangan mereka secara berkala.

Chris Masanto, the CEO and co-founder of PetLab Co., says, "We've integrated gratitude deeply into our leadership style, focusing on personalized recognition. We spotlight team members who've gone above and beyond each month, sharing their stories company-wide.

Since implementing this personalized approach, we've observed a 35% increase in employee engagement and a 25% decrease in turnover rates. This strategy has also positively impacted our customer relations, with a 20% boost in repeat customer interactions. These figures underscore the significance of a leadership style that's not just about guiding, but genuinely appreciating each individual's contribution to our collective success.

5. Jadikan rasa syukur sebahagian daripada penceritaan anda

Your social media posts, blog content, podcasts, vlogs, and newsletters form the narrative about your organization. Weaving gratitude into your stories is a component of building a culture of employee appreciation. Include stories that talk about the contribution of your employees to your success in a tone that is highly appreciative and grateful. Talk about gratitude as part of the organization’s culture from the top down and across. 

6. Mewujudkan peluang untuk mengucapkan terima kasih

Untuk membina budaya kesyukuran, semua orang memerlukan peluang untuk mengambil bahagian. Perubahan ini boleh datang dalam bentuk mesyuarat tidak rasmi setiap bulan atau setiap minggu di mana semua orang mengambil giliran untuk mengucapkan terima kasih kepada individu atau seluruh pasukan.

Other exercises can include writing a gratitude journal, leaving anonymous gratitude notes on a notice board, or gratitude box entries for something good that happened at home or work. Employee rewards and recognition programs established by organizations are also a great way to reinforce a culture of appreciation.

7. Serlahkan kualiti terbaik individu

Membina budaya penghargaan pekerja tidak lengkap melainkan individu itu diserlahkan. Menghargai kualiti terbaik pekerja individu adalah salah satu, jika bukan cara yang paling berkuasa untuk mengeluarkan yang terbaik dalam diri orang itu.

Hargai kualiti yang jarang diiktiraf seperti kejujuran, mengakui kesilapan, dan kesediaan untuk belajar dan berubah. Latihan ke arah yang sama adalah untuk memberi giliran kepada setiap pekerja untuk duduk di 'kerusi panas penghargaan' sementara ahli pasukan mereka pergi bercakap tentang kualiti terbaik mereka.

8. Terima kasih kepada mereka yang jarang dihargai

Semua organisasi mempunyai pekerja yang jarang atau jarang diiktiraf untuk kerja mereka yang memastikan jentera organisasi berjalan lancar. Ini termasuk orang yang bekerja dalam peranan sokongan seperti IT, HR, perakaunan, penyelenggaraan, dan kakitangan janitorial.

Mengucapkan terima kasih secara berkala adalah penting untuk membina budaya penghargaan kerana ia menyerlahkan saling bergantung jabatan yang berbeza dalam organisasi. Jadilah sahih dalam menghargai wira yang tidak diungkapkan, dan anda akan meningkatkan semangat semua orang dalam organisasi.

9. Promote peer-to-peer appreciation

Although appreciation by the managers and leaders is significant, peer-to-peer appreciation has a more profound impact. Employees in every team share a sense of comradery and the highest honor one can receive is to be recognized and thanked as an important team member. Establishing peer-to-peer recognition programs can solidify your efforts toward building a culture of appreciation and gratitude.

Drive peer-to-peer recognition with built-in programs

Empuls empowers everyone to participate in creating a culture of gratitude through peer-to-peer recognition tools. Employees can give kudos, send hi-fives, and nominate peers for awards—strengthening camaraderie and trust across teams.

10. Build a culture of appreciation in the workplace

Employee recognition is central to creating a culture of appreciation at the workplace. Recognition of employees involves recognizing not only the outcomes but also the efforts and the progress. 

Public recognition in the form of company-wide shoutouts boosts the morale and self-esteem of employees. Recognition can take the form of congratulating on completing projects, reaching milestones, or even a simple “thank you.

How Empuls fuels a culture of recognition and gratitude

Want to make recognition second nature at your workplace? That’s where Empuls steps in.

Empuls isn’t just another HR tool—it’s your all-in-one sidekick for sparking joy, boosting morale, and creating those "you matter" moments across the organization. It makes recognizing and rewarding your team as easy (and fun) as sending a GIF.

Empuls platform

Here’s how Empuls helps you build a culture where gratitude flows and recognition shines:

  • Recognize in real time With smart nudges and seamless workflows, Empuls makes it easy to appreciate someone the moment they go above and beyond—no more “I’ll thank them later” moments.
  • Make every milestone magical: Birthdays, work anniversaries, service milestones—you name it, Empuls celebrates it. From automated wishes to curated rewards, it's all taken care of.
  • Peer-powered positivity: Give everyone a voice. Empuls enables peer-to-peer shoutouts, hi-fives, and appreciation badges, turning teammates into cheerleaders.
  • Recognition that’s actually rewarding: Choose from a global catalog of gift cards, experiences, wellness perks, charity options, and more. Recognition becomes personal, memorable, and meaningful.
  • Let AI do the heavy lifting: Em, the AI assistant, helps managers spot recognition gaps so that no one feels left out. It’s like having a gratitude compass built right into your culture.

Put recognition in the spotlight: From townhalls to social feeds, Empuls turns recognition into a shared celebration. Everyone sees it, feels it, and wants to be a part of it.

Ready to create a workplace where recognition isn't just a ritual, but a rhythm?

Book a demo with Empuls today and start turning everyday moments into reasons to celebrate.

Fikiran penutup

As social animals, we are wired for acceptance, recognition, and gratitude from our peers. To establish a culture of gratitude, it is essential to start from the top-level management and let it trickle down to teams and individuals.

A culture of recognition takes time to establish, but once embedded, it builds trust, strengthens teams, and fosters lasting engagement. Over time, people begin to believe in it—and that’s when it becomes a true culture, not just a practice.

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