كيفية تحسين تجربة الموظف: استراتيجيات مثبتة من أجل مكان عمل مزدهر

A Glassdoor cultural survey found that 77% of job seekers consider employee experience a key factor when choosing a company. With turnover rates increasing, organizations must focus on employee experience management to boost morale, engagement, and retention.

A motivated workforce improves company culture and fosters loyalty. Gallup research shows that engaged workplaces experience 59% lower turnover, while employees who find their work purposeful are far more likely to stay and recommend their company.

However, improving employee experience goes beyond assigning tasks and tracking progress. It’s about creating a work environment where employees feel valued, heard, and fulfilled. This is where employee experience management plays a crucial role—ensuring a positive workplace that retains top talent for the long run. 

Let’s explore how you can make this happen in your organization.

Why focus on employee experience?

Companies must find creative ways to attract, motivate, and retain talent to succeed in today's highly competitive global market. In addition, since an average employee spends over one-third of their adult life at work, employers must give employees the best experience possible.

It starts with a candidate’s first encounter with your company and continues during their journey along the employee lifecycle—from the recruitment phase until the separation phase.

An MIT research has shown that enhancing employee experience predicts twice the innovation and 25 percent greater company profitability. Therefore, companies looking to benefit from improved bottom-line results must prioritize enhancing the employee experience.

Many business leaders recognize the importance of enhancing the employee experience but do not know how to do so.

A study by Deloitte has shown that “nearly 80 percent of executives rated employee experience as very important, but only 22 percent reported that their companies were excellent at building a differentiated employee experience.” 

So, what does it take to create a differentiated employee experience? This is where you, as an HR leader, can help.

يمكن للشركات إنشاء تجربة إيجابية للموظفين من خلال تنفيذ استراتيجية المكافآت الإجمالية للموظفين.

وفقا ل SHRM ، فإن استراتيجية المكافآت الإجمالية للموظفين تكافئ الموظفين الذين يحققون أهداف العمل من خلال تقديم التعويضات والمزايا وفرص النمو الشخصي لهم في بيئة عمل محفزة.

In other words, a total rewards package provides a holistic employee experience because it covers different components that drive employee satisfaction, engagement, wellness, and alignment. Consequently, companies enjoy better financial success since total rewards motivate high-performing employees to remain productive.‍

Tying total rewards to employee experience management

An attractive total rewards package offers companies a competitive advantage and is crucial in influencing people’s decisions to join and remain with a company. As part of employee experience management, organizations must ensure their rewards strategy aligns with employee expectations to drive satisfaction and long-term retention.

To improve employee experience, companies can offer a well-designed total rewards package that includes monetary and non-monetary rewards. A comprehensive approach that caters to employees’ diverse needs fosters engagement, motivation, and loyalty. At different touchpoints of the employee experience, total rewards play a key role in attracting, motivating, and retaining employees.

For example, prospective employees evaluate various aspects of a company during the recruitment stage. Platforms like Glassdoor, where employees share insights on culture, salaries, incentives, and benefits, significantly impact candidates' decisions. From the start, ensuring transparency and offering compelling rewards enhance the employee experience management process.

Similarly, onboarding is another critical touchpoint in the employee experience. When candidates accept an offer and join the company, they enter a phase that can determine their long-term commitment. 

Based on my experience as an HR professional, “onboarding is a make-or-break period for a new hire.” HR teams must guide new employees through their compensation, benefits, and total rewards structure to create a positive and seamless transition. A strong onboarding process not only improves employee experience but also strengthens overall retention efforts.

How to improve employee experience with monetary rewards

Monetary rewards typically include any form of financial compensation a company provides in exchange for an employee’s contributions, expertise, and time. These rewards allow employees to calculate their financial value and compare them with offers from other companies.

However, beyond just compensation, businesses must also focus on optimizing employee experience by ensuring that financial incentives align with job satisfaction and career growth. Incorporating tips for improving employee experience, such as performance-based bonuses and personalized incentives, can help companies retain top talent while keeping employees motivated and engaged.

Some of the popular monetary reward ideas to enhance employee experience include:

1. الراتب الأساسي

يشير هذا إلى التعويض الأساسي للموظف ، وعادة ما يتم تقديمه كأجر أو راتب. يساعد الأجر الأساسي الموظفين على مقارنة مدى جودة رواتبهم مع ما يمكن أن يقدمه لهم أصحاب العمل الآخرون مقابل القيام بعمل مماثل.

للحصول على تجربة أفضل للموظف ، يجب أن يفهم العمال كيف يتم تحديد أجورهم. يساعدهم على معرفة ما إذا كان ما يتقاضونه يعادل خبرتهم.

2. الأجر المتغير

يتلقى الموظفون تعويضا قائما على الأداء من المساهمات الفردية أو الجماعية أو التنظيمية خلال فترة معينة. يشمل الأجر المتغير أجر الجدارة والمكافآت والحوافز وعمولات المبيعات ومشاركة المكاسب وتقاسم الأرباح.

لا يوجد مجال كبير للمقارنة مع الأجر المتغير لأن الأداء يمكن أن يختلف على المستوى الفردي أو الجماعي أو التنظيمي. ومع ذلك ، فإن الأجر المتغير يساعد على تحفيز الموظفين لأنه عادة ما يتناسب مع مساهماتهم.

3. الفوائد

Many employees receive benefits such as paid time off, health insurance, life, and disability insurance, retirement plans, perks, employee assistance programs, or wellness programs as a form of indirect monetary rewards from their employers. However, it is important to note that employee benefits differ globally.

على سبيل المثال ، هناك حاجة إلى مزايا معينة في الولايات المتحدة بموجب لوائح الولاية واللوائح الفيدرالية ، في حين أن البعض الآخر تقديري.

ستجد أيضا أنه يمكن تصنيف مزايا الموظفين على أنها مقدمة من الحكومة ، ومفوضة من الحكومة ، ومقدمة طواعية من قبل شركات في بلدان أخرى. إذا كانت شركتك تعمل على مستوى العالم ، فتوقع اتباع متطلبات كل بلد لتوفير مزايا الموظفين.

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How to improve employee experience with non-monetary rewards

Non-monetary rewards are often seen as intangible because employees cannot easily calculate or compare their financial value. The perceived value of each reward varies based on individual preferences. While one employee may appreciate flexible work schedules to balance personal commitments, another may prioritize career development opportunities.

These rewards are crucial in optimizing employee experience and making job opportunities more appealing. A well-designed total rewards package enhances employee satisfaction and fosters an emotional connection with the company, ultimately enhancing employee experience.

Recognizing the significance of non-monetary rewards, businesses are investing heavily in these strategies. The Incentive Marketplace Estimate Research Study found that 84% of U.S. businesses use non-monetary rewards to acknowledge their employees, sales teams, and customers, spending $90 billion annually.

For companies looking to retain top talent, implementing tips for improving employee experience, such as personalized rewards and recognition programs, is becoming a key focus.

Some of the popular non-monetary reward ideas to improve employee experience include:

1. فرص التقدم

كبشر ، نتوق إلى فرص للنمو في حياتنا. وبالمثل ، يشعر الموظفون بالتحفيز عندما تتاح لهم هذه الفرص في مكان العمل. عندما لا يتمكن الموظفون من العثور على مثل هذه الفرص ، فإنهم يغادرون إلى شركة أخرى.

A survey by The Harris Poll showed that most employees quit their jobs because they craved career development opportunities. Having understood how significant advancement opportunities are to employees, companies can motivate and engage employees by investing in their learning and development, offering them stretch assignments, and defining clear career maps.

2. جداول عمل مرنة

غالبا ما يكافح الموظفون لتحقيق التوازن في حياتهم لأنهم يقضون معظم وقتهم في العمل. ومع ذلك ، في السنوات الأخيرة ، بدأت بعض الشركات - خاصة تلك العاملة في قطاع التكنولوجيا - في تبني ثقافة عمل مرنة.

Allowing employees to work remotely or have flexible schedules gives them more time to focus on their personal lives. When the COVID-19 pandemic started, companies had to adapt to remote working to curb the disease’s transmission.

According to a Gartner survey, 88 percent of organizations have encouraged or required employees to work from home since the pandemic started. 

على الرغم من أن العديد من العمال يعملون الآن في المنزل ، الآن أكثر من أي وقت مضى ، لا يزال من المهم أن يتمتع الموظفون ببعض المرونة لأنه من السهل توقع أن يعملوا لساعات أطول.

During this time of social distancing and remote working, personal responsibilities, zoom fatigue, and employers’ increasing demands can affect employees’ mental health. However, you can create a positive experience for employees through flexible work schedules, which allow them to remain motivated to do their jobs.

3. الاعتراف

Employee recognition goes beyond a simple “thank you”—it’s a crucial element in optimizing employee experience and fostering long-term engagement. When employees feel valued for their contributions, they are more motivated, productive, and committed to the company.

Recognition can take many forms, from public appreciation in team meetings to personalized rewards and peer-to-peer shoutouts. Companies implementing tips for improving employee experience often use structured recognition programs that acknowledge achievements, milestones, and outstanding performance.

A well-designed recognition system enhances job satisfaction, strengthens workplace culture, and encourages loyalty. Businesses prioritizing recognition as part of their employee experience strategy see higher morale, reduced turnover, and a more engaged workforce.

Whether through non-monetary rewards, digital recognition platforms, or leadership acknowledgment, recognizing employees plays a key role in building a thriving work environment.

For example, Empuls' global catalogue gives users from 70+ countries access to 20,000+ reward options such as gift cards, experiences, perks, savings, vouchers, merchandise, subscriptions, and many more. So, when employees know that there's an excellent employee recognition culture, they can feel motivated to work harder to enjoy those rewards.

استخدمت بعض الشركات بنجاح استراتيجيات المكافآت الإجمالية لتحسين تجربة الموظف.

10 Tips to enhance the employee experience management process

فيما يلي 10 استراتيجيات عملية يمكن أن تساعدك على تحسين إدارة تجربة الموظف في مؤسستك:

1. تعزيز مساحة عمل داعمة وتعاونية

يمكن للموظفين العمل في الوقت المفضل لديهم وفي المكان المفضل لديهم بفضل بيئة العمل المرنة. لقد ثبت أن السماح بالمرونة في مكان العمل يزيد من الإنتاجية ويحسن الصحة وإنجاز الوظائف مع تقليل التوتر والنفقات التنظيمية والتغيب عن العمل.

Additionally, it's critical for employers to foster inclusivity and diversity by observing how employees interact and collaborate, then by recognizing inclusive actions. Educating all managers about unintentional bias and taking action to reduce hostile interactions at work are sensible measures.

وأخيرا، يعد تعزيز ثقافة التقدير نهجا رائعا لرفع معنويات الموظفين وإلهام الآخرين للسعي لتحقيق إنجازات مماثلة. تشمل الطرق الممتازة لتسليط الضوء على إنجازات الموظفين ما يلي:

• تكريم إنجازاتهم
• Encouraging them to write blog posts for the company website
• الإعلان عن إنجازاتهم على شبكات التواصل الاجتماعي للشركة

2. الرد على ملاحظات الموظفين

The most effective way to learn what your employees need from you is to ask their honest feedback and pay attention to their responses. Nowadays, several technological solutions are available to help collect continuous employee feedback, such as the employee surveys tool from Empuls.

باستخدام هذه الأداة بشكل متكرر ، قد تتعلم ما يقدره الموظفون في شركتك وما يعتقدون أنه لا يزال بحاجة إلى دمجه.

ومع ذلك ، من الضروري وجود ثقافة الاحترام بالفعل في الشركة من أجل تلقي نقد حقيقي وبناء. من غير المرجح أن ينفتح الموظفون عليك بصدق إذا شعروا بالتجاهل أو التجاهل في المحادثات اليومية.

3. تعزيز مهاراتك الإدارية

المديرون أنفسهم هم موظفون في الشركة. لذلك ، يجب أن يكونوا منفتحين للتعرف على شخصيات الموظفين المتميزة واعتماد نهج مختلف للتعامل معهم. هذا مفيد بشكل خاص للشركات التي تضم موظفين من أقسام عمل متنوعة وفئات عمرية وأقدمية وحتى أعراق.

لتصبح مديرا أفضل ، قم بتطوير المهارات الشخصية مثل التعاطف ، والتدريب الفردي ، وحل النزاعات ، واستضافة أو حضور برامج الإرشاد ، وتنظيم مجموعات الدعم.

4. Define your parameters

على الرغم من أنك قد تميل إلى تقييم جميع جوانب تجارب الموظفين في وقت واحد ، إلا أن القيام بذلك في استراتيجية شاملة سيستغرق الكثير من الوقت ويمكن أن يكون مربكا.

بدلا من ذلك ، خصص بعض الوقت لتحديد هدف بحثك. اختر جانب دورة العمل الذي ترغب في تتبعه ، مثل التكنولوجيا أو ثقافة مكان العمل أو نقاط الاتصال للإعداد. بعد ذلك ، حدد توقعاتك وحدد النتيجة المحتملة ذات الصلة.

5. Deliver excellent communication

التواصل الأفضل هو المفتاح لتقوية اتصالاتك مع موظفيك ، تماما كما هو الحال في أي شراكة أخرى.

على الرغم من أن معظم مديري الموارد البشرية والمديرين التنفيذيين يعترفون بقيمة التواصل ، إلا أنهم يقضون في النهاية وقتا أطول في التحدث إلى وسائل الإعلام وأصحاب المصلحة وجمهورهم المستهدف أكثر من التواصل مع موظفيهم.

To improve communication and collaboration, introduce a robust platform, like Empuls' employee communication tool.

You can use employee communication tools to share good and bad news, celebrate your employees' significant accomplishments in their personal and professional lives, and clearly define your company's mission and vision.

6. Establish policies and define guidelines

عادة ما يجلس الموظفون عن بعد أمام شاشاتهم لفترة طويلة. هذا يمكن أن يكون له تأثير سلبي على صحتهم ويؤدي في النهاية إلى الإرهاق.

لذلك ، يساعد وضع الإرشادات على ضمان عدم شعور الموظفين بالعبء الزائد عن العمل ويمنعهم من التراخي. يمكنك اعتماد السياسات التالية لتنظيم نموذج العمل عن بعد في شركتك:

• Limit phone calls and emails to specific times of the day Most business phone systems have the option of making these kinds of limitations.
• خطط لاجتماعات افتراضية مع كل من الموظفين المحليين وعن بعد
• تحديد التعويضات والمزايا للموظفين عن بعد

7. Incorporate surveys and questionnaires

عندما يفضل عدم الكشف عن هويته ، توفر الاستطلاعات والاستبيانات طريقة سريعة ومنفصلة لتقييم تجربة الموظف. يمكن أن يساعدك إنشاء مؤشرات الأداء الرئيسية ثم إنشاء أسئلة ذات صلة حولها في تحقيق أقصى استفادة منها.

يمكن تحديد رضا الموظفين من خلال مطالبتهم بتقييم مدى أهمية عملهم على مقياس من 1 إلى 5.

يمكن تقييم إنتاجية الموظف على مقياس من 1 إلى 5 من خلال السؤال عن الموارد والأدوات المقدمة للموظفين لمساعدتهم على إكمال مهامهم اليومية.

قد يساعدك السؤال عما إذا كان من المحتمل أن يبقى الموظفون مع الشركة إذا عرضت عليهم شركة أخرى منصبا مماثلا في تقييم مشاركة الموظفين.

8. Adopt automation

Improving the employee experience is a multifaceted task requiring various strategies, from effective communication to meaningful work. However, implementing these improvements can be challenging without the proper tools.

تعد أتمتة بعض خطوات إجراءات التوجيه والإعداد إحدى الطرق لتسهيل الأمور. يمكن استخدام مكالمات الفيديو ، على سبيل المثال ، لتعريف الموظفين الحاليين بالموظفين الجدد.

Additionally, allocating work assignments and partners can be streamlined by adopting a learning management system (LMS) or an employee experience management platform like Empuls.

Proving that good employee experience leads to great customer experience

Gartner's research states that "Customer Experience (CX) is the new marketing battlefront." As a result, 90 percent of the companies compete on customer experience.

If it is hard to sell, sustaining the sale that results in a satisfied customer is ten times harder. With an enhanced focus on customer satisfaction, the need to make employees happy and have a wholesome work experience is extremely important.

A study by Dr Paul Warner shows that employee satisfaction leads to customer satisfaction by an R factor (correlation coefficient) of .431. The same survey qualitatively mapped the customer satisfaction responses against the satisfaction responses of the employees who served these customers. The results showed how both these values were reflective of each other.

بعض الأمثلة على كيفية تأثير تجربة الموظف السيئة على تجربة العملاء:

• إذا لم يتم تدريبهم جيدا ، فيمكنهم تقديم معلومات غير صحيحة أو مضللة للعميل ، مما يؤثر سلبا على سعادة العميل.
• Without discipline and focus on customer happiness, customer issues can be handled shabbily.
• Having a bad working atmosphere will lead to a high churn rate. When a customer finds a new support representative, it impacts the service provider's credibility as an employer.
• لقد رأينا موظفين يكتبون تصعيدا للعميل يشكون من موظفهم.
• Client-sensitive information can be mishandled, and more.

Enhancing employee experience with Empuls

A great employee experience goes beyond daily tasks and paychecks—it is about fostering a workplace where employees feel valued, heard, and connected. Employees who have a positive experience are more engaged, productive, and committed to the organization.

This is where Empuls helps businesses create a seamless and enriching work environment. By integrating recognition, rewards, communication, and feedback into one platform, Empuls enables organizations to nurture a culture that enhances every stage of the employee journey.

How Empuls transforms the employee experience

• Recognition that builds motivation: Celebrate achievements, big or small, with peer-to-peer recognition and meaningful rewards that reinforce a culture of appreciation.
• Continuous employee feedback: Gather real-time insights with surveys and sentiment analysis to understand employee expectations and take proactive action.
• Stronger workplace connections: Foster engagement with a social intranet, helping employees collaborate, communicate, and stay connected—especially in remote and hybrid teams.
• Personalized benefits and incentives: Offer tax-free fringe benefits, wellness perks, and exclusive discounts to improve job satisfaction and overall well-being.
• Automated engagement initiatives: Create milestone celebrations, engagement campaigns, and reward programs that keep employees invested in their workplace experience.

A well-designed employee experience strategy helps businesses retain top talent, boost morale, and drive long-term success. Empuls makes this possible by providing organizations with the right tools to create an inclusive, rewarding, and engaging work environment.

How Gulf Taleed transformed employee experience with Empuls

Gulf Taleed, a leading retail distributor, faced low employee engagement and a lack of structured recognition. Their workforce needed a solution that fostered motivation, appreciation, and a strong sense of belonging.

With Empuls, Gulf Taleed implemented a digital rewards and recognition program, empowering employees to celebrate achievements, earn meaningful rewards, and feel valued for their contributions. The platform also helped managers offer instant feedback, ensuring consistent organizational engagement.

النتائج الرئيسية

• Increased engagement: Employees actively participated in recognition and rewards programs, boosting morale.
• Stronger workplace culture: Peer-to-peer recognition fostered a collaborative and appreciative environment.
• Seamless reward distribution: Digital incentives made rewarding employees more manageable and more impactful.

Using Empuls, Gulf Taleed built a culture where employees feel recognized, motivated, and connected, leading to a positive employee experience that drives long-term retention and productivity.

استنتاج

Improving employee experience isn’t just about offering competitive salaries or perks—it’s about creating a workplace where employees feel valued, engaged, and motivated. Organizations can build a culture that fosters long-term retention and productivity by focusing on strategies that optimize employee experience, such as meaningful recognition, career development, and personalized rewards.

Implementing tips for improving employee experience—from enhancing onboarding to providing flexible work options—helps create a positive work environment where employees thrive. Businesses prioritizing these initiatives will retain top talent and build a more resilient and high-performing workforce.